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Message: COLD-FX® Chosen Canada's #1 Pharmacist Recommended Natural Cold Remedy

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COLD-FX® Chosen Canada's #1 Pharmacist Recommended Natural Cold Remedy

posted on May 05, 09 06:36AM

May 5, 2009

COLD-FX^® Chosen Canada's #1 Pharmacist Recommended Natural Cold Remedy for Fourth Straight Year

Recommended by 73% of Pharmacists Nationally According to a Leading Pharmacy Magazine Survey

EDMONTON, ALBERTA--(Marketwire - May 5, 2009) - Afexa Life Sciences Inc. (TSX:FXA) -

Seventy-three percent of English-speaking Canadian pharmacists surveyed recommend COLD-FX(R) as their #1 recommendation among natural cold remedies to their customers - up from 69% in 2007 - according to Drugstore Canada's 2008 Survey on OTC Counselling & Recommendations, which surveyed Canadian pharmacists in English Canada.

The survey, which was released today, was completed by 1,178 pharmacists between September 24 and November 21, 2008. The margin of error for the English Canada survey is plus or minus 2.4%, 18 times out of 20.

The findings are contained in the April issue of Drugstore Canada which pharmacists are just now receiving. The on-line survey was conducted by the research division of Rogers Business and Professional Publishing for the magazine which is a leading healthcare industry publication in Canada.

The results of the survey form the basis of a comprehensive report on the over-the counter (OTC) or non-prescription market. It measures pharmacists' opinions and behaviors on counselling patients for nonprescription medications, and reveals which OTC brands pharmacists most often recommend to patients.

"This report confirms pharmacists' importance in helping consumers choose the right non-prescription product," says Jackie Quemby, Publisher, Rogers Healthcare Group, Rogers Business & Professional Publications division. The annual OTC Market Report also provides a snapshot of the performance of 74 key nonprescription categories. It's the industry's most comprehensive report on the nonprescription market."

Nationally, COLD-FX is the # 1 pharmacist-recommended natural cold remedy for a fourth straight year. It has also been ranked as the # 1 selling cold and flu remedy in Canada since October 2004. (AC Nielsen's MarketTrack Drug Service for Cold Remedies, natural Supplements & Vitamins categories)

ABOUT DRUGSTORE CANADA MAGAZINE

Drugstore Canada (formerly Pharmacy Post) is published by Rogers Publishing Ltd and is Canada's primary resource for self-care, business and retail information for the pharmacy industry read by pharmacists, pharmacy owners, managers and buyers.

ABOUT AFEXA LIFE SCIENCES INC.

Afexa Life Sciences Inc. (formerly CV Technologies) founded in 1992, strives to transform people's lives to be healthier and happier by focusing on prevention and recovery through the use of evidence-based naturally-derived health products. The Company's lead product COLD-FX strengthens the immune system and is widely used as a leading over the counter remedy ("OTC") for helping to prevent and relieve cold and flu infections.