I agree, and this is really how Alda should have spent their undisclosed sponsorship dollars on marketing during the Olympic. I bet that One Step's ads cost them a fraction of what Alda paid to be an official sponsor too.

Although, having the Olympic rings and riding on CTV's Olympic sponsorship is controversial, it was a brilliant move by One Step's dept, especially since VANOC allowed them to get away with it. I am sure the TV exposure got a lot more attention that the Alda posters and infrequent hand sanitizer stations.

Also, several of the Shoppers Drug Marts that I have been in, no longer seem to be stocking T36. I will try to find out more on the story from my inside sources in SDM, but if it's similar to the way they're notably absent in their shareholder correspondance, they could be neglecting in resupplying these retailers. If this is the case, I will be seriously looking for an exit strategy because it pretty much guarantees that they won't be getting a return on their marketing investment.