Beneficial Holdings, Inc. Announces Preliminary Launch Date for Its Online Sportsbook

MANAGUA, NICARAGUA--(Marketwire - December 9, 2010) - Beneficial Holdings, Inc. (PINKSHEETS: BFHJ), manager of the bet.cr by Beneficial casino and three gaming parlors in Nicaragua, today announced that its online sportsbook, sportsbook.cr, will be launched in less than thirty days.

Beneficial's bet.cr by Beneficial casino has been extremely successful in obtaining players. The Company believes that its online sportsbook will be even more successful. Additionally, Beneficial Marketing, Inc. will be able to jointly advertise the two websites.

To comply with current law, the online gaming sites will not accept residents of the United States of America and will be operated through Beneficial Holdings' international subsidiaries.

However, Beneficial Holdings will be monitoring state laws in the United States and will comply with any regulatory scheme that would allow it to legally operate where gaming is allowed. This may entail creating subsidiaries in legal states and assuring that servers are placed in those states and bets taken only from residents where gaming is legal in a manner not to affect interstate commerce. Beneficial will monitor the statutory schemes and only act in a manner that does not violate the laws of the United States.

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is a casino investment holdings company, specializing in acquiring undervalued gaming assets. The Company owns a hotel in Managua, a restaurant, bar, and casino also in Managua, and it operates two gaming centers in Masaya. The Company operates the www.bet.cr by Beneficial online casino and the forthcoming www.sportsbook.cr site.

This communication does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update statements to reflect future occurrences.