Geographical area?

How about planet Earth?

Which geographical area is the limit? Vancouver, BC? Canada? US? China?

Why not just register the trademark?

I want to hear from the horses mouth why BioCurex feels that an unregistered trademark is suitable for a company that has global aspirations for its products.

Maybe....it just isn't necessary to register the the trademark. Fine. I can live with it. I like the company and am really more concerned with patent protection than trademark protection.

For the Brits:

http://www.ipo.gov.uk/types/tm/t-about/t-protect/t-protect-unreg.htm

"How do I protect my unregistered trade mark?

Section 5(4)(a) of the Trade Marks Act 1994 prevents the registration of a mark by virtue of passing off.

You or your company must prove, through factual evidence, that

• you have an established trade mark that has acquired a reputation and/or goodwill in the mind of the relevant public;
• the offending trade mark has been, or is likely to be, confused with your established trade mark; and
• your business under your established trade mark has been, or is likely to be, "damaged” by use of the offending trade mark."