May 16, 2008 - Debut Broadcasting Corporation (OTCBB: DBTB), a media and entertainment company, today announced its results for its 2008 first quarter ended March 31.

Debut Broadcasting™ generated net revenue of $451,345, an increase of $187,878 or 41 percent, compared to $263,467 for the quarter ended March 31, 2007. As a result of the increased costs for legal, accounting, audit and administrative fees, Debut’s overall loss for the three-month period ending March 31, 2008 was $260,796, compared to $109,480 at the end of the 2007 first quarter. However, the first quarter 2008 loss has narrowed significantly when compared on a quarter-by-quarter basis to the fourth quarter 2007. Additionally, the company’s cash and cash equivalents at the end of the first quarter 2008 are $451,096, significantly greater than the $30,003 at the end of the same period last year.

Debut was formed in May 2007 with the reverse merger of two firms and the subsequent spin-off of Media Sentiment, Inc. “Since MSI’s results are included in our results for the first two quarters of 2007 but not past mid-year, we think it’s instructive to compare results on a consecutive quarter-by-quarter basis as well,” said Steven Ludwig, CEO of Debut Broadcasting.

To this end, Debut noted today that it had lowered its net operating loss by more than 50 percent from the fourth quarter of 2007 (ended December 31) to the first quarter of 2008. This is on top of a more than 16 percent reduction in net operating loss and an 8.5 percent reduction in expense in the fourth quarter of 2007 versus the third quarter of 2007 (ended September 30).

“Since we formed Debut Broadcasting last year, we have operated on the guiding principle that we could grow our business by aggregating a growing portfolio of undervalued and underutilized media properties, create operating synergies by combining these properties under a unifying and directed operational approach, and drive costs down to generate profits on growing revenue,” Ludwig said. “When we compare our last three quarters of activity, it shows that we are well on our way to accomplishing these objectives as we cut our expenses by more than half in the past six months.

“We continue to see gains in our revenue on a quarter-by-quarter basis; however, our strongest quarters are yet to come, which is typical in the radio business. New initiatives in our radio syndication operation undertaken in the second half of last year are yielding revenue increases in the second quarter, a trend we believe will continue through the balance of this year.”

Debut Broadcasting Owned & Operated Radio Station Growth and Strategy

In the 2008 first quarter, Debut Broadcasting grew its owned and/or operated (O&O) radio stations by 40 percent. The company now owns and/or operates seven radio stations versus zero stations owned/operated when the company was formed in 2007. Debut’s strategic focus is on smaller markets exurban to medium and large markets in the southeastern United States that represent attractive operating environments and generally exhibit

• Strong underlying economic trends
• Ability to dominate revenue share
• Small, independent operators that can be consolidated within the market to create cost efficiencies
• Weak competitive media environment

The aforementioned operating characteristics of the markets have created significant opportunities for growth and the formation of what Debut calls “Super-Regional Clusters™” within these markets. To maximize the advertising revenues of these stations, Debut is enhancing the quality of radio programs for listeners and the attractiveness of the radio stations to advertisers in the given markets. Debut's Super-Regional Cluster strategy creates cost efficiencies by condensing duplicated overhead in each market into a regional management structure. Also, Super-Regional Clusters introduce the long-term opportunity to sell stations as a regional super-buy in the future, delivering large geographic areas in a single purchase, which Debut believes will be viewed as attractive for regional and statewide customers.

Debut currently controls a cluster in the greater Greenville, Miss., area and entered into a local marketing agreement with Holladay Broadcasting for two radio stations in the Vicksburg, Miss., area that are being assembled into Debut’s “Mississippi Super-Regional Cluster.”

“The strength of our radio operations strategy lies in our ability to buy existing stations at prices below market value,” Ludwig explained. “We utilize our extensive radio and management background to successfully increase sales, reduce operating costs and increase overall performance. By creating Super-Regional Clusters, we expect to be able to consolidate the operations of the stations and eliminate redundancies; thereby cutting our per-station operational costs by 13-17% as the Super-Regional Cluster fully develops.

“A station cluster also allows us to program multiple, advertising-friendly formats to reach a cross-section of key demographic and lifestyle groups within the community. By simultaneously selling all the stations as a single offering to our national and local advertising partners, we anticipate the market share and overall revenue will increase.”

Debut Broadcasting Operating Strategy

As part of a greater program to diversify its syndicated offerings and create both additional streams of revenue and programs to reduce costs, Debut has launched several initiatives during the first quarter of 2008. Among those initiatives are a

• Production library that is available to stations in and out of its current syndication program
• Daypart Personality program, created to diversify its syndicated offerings
• Digital delivery conversion program, which the company expects to result in material reductions to postage, materials and other shipping expenses. Debut successfully converted 30 percent of its syndication affiliates to digital delivery during the first quarter of 2008

In addition, Debut Broadcasting’s operating strategy capitalizes on the synergies created between radio syndication and radio station operations. The resources available from the company’s syndication unit are used to build content on O&O radio stations that is superior in quality (better music selection, more talented and audience-engaging air personalities, cutting-edge imaging and branding) at a lower cost than typical small-market broadcasters. National advertising relationships in the syndication unit have also created an incremental revenue stream at O&O stations.

Alternatively, content developed for the O&O stations, including recent new media initiatives, is yielding new products and services that can be sold to other radio stations through Debut’s syndication unit. Creative services were recently expanded to capture such opportunities and 24-hour music programming is now in development as a result of these same synergies.

“We perceive that there is a virtual absence of, and need for, a company with an effective strategy for medium and small markets — a successful and repeatable next generation business model for radio stations and media properties that rely primarily on local, direct advertising revenues,” Ludwig said. “We set out a year ago to create stockholder value by building a company that understands how to grow within an industry that is perceived as mature. Despite the added challenges created by economic conditions and their subsequent impacts on the credit and financial markets, we are still accomplishing this objective.

“Given current market conditions, we remain laser-focused on efficiently maximizing opportunities throughout our company to drive costs lower and grow revenues to achieve profitability as quickly as possible. At the same time, however, we will also be smart in evaluating special opportunities that may present themselves from time to time that will help us to achieve our overall goals and objectives.”

Debut Broadcasting’s Annual Shareholder Meeting

Debut Broadcasting will hold its first annual shareholder meeting at 1 p.m. CDT on Tuesday, May 20, 2008, at the Pinnacle Financial building located at 216 Royal Oaks Blvd., Franklin, Tenn. The meeting will consist of presentations and remarks from Debut Broadcasting’s Chairman of the Board and Chief Operating Officer Robert Marquitz, Chief Executive Officer Steven Ludwig, Chief Financial Officer Sariah Hopkins and CPA Associates’ Bryan Jones.

Following the shareholder meeting, a Web cast and slides of the presentation will be available online. A Web link to the presentation is forthcoming from the company.

About Debut Broadcasting Corporation, Inc. A media and entertainment company, Debut Broadcasting Corporation, Inc. (OTCBB: DBTB) supports its clients throughout North America while also improving shareholder value through targeted turnaround opportunities in the southeastern United States. Through its entertainment arm, Impact Radio Networks, Debut sells pre-recorded radio programs and related services to more than 1,400 AM and FM stations in the U.S. and Canada, and reaches more than 45 million listeners per week, making it one of the leading syndicators in the industry. The company also provides marketing, consulting and media buying for its radio broadcast stations. Through its media division, Debut identifies and acquires (or manages) underperforming and undervalued media properties in the southeastern U.S., and its first five acquisitions have given Debut radio dominance in the greater Greenville, Mississippi marketplace. For more information about Debut Broadcasting, please visit www.debutbroadcasting.com or email ir@debutbroadcasting.com.

Debut Broadcasting is a trademark of Debut Broadcasting Corporation, Inc. All other trademarks are property of their respective owners.

Forward-Looking Statements

Certain statements contained in this news release may not be based on historical facts and are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period or by the use of forward-looking terminology, such as “expect,” “anticipate,” “believe,” “estimate,” “foresee,” “may,” “might,” “will,” “intend,” “could,” “would,” “plan,” “forecast” or future or conditional verb tenses and variations or negatives of such terms. These forward-looking statements include, without limitation, those relating to the services provided by our Chief Financial Officer, our entry into new markets and fields and our earnings potential.

We caution you not to place undue reliance on the forward-looking statements contained in this news release because actual results could differ materially from those indicated in such forward-looking statements as a result of a variety of factors. These factors include, but are not limited to, our ability to provide and market competitive services and products, our ability to attract, train and retain qualified personnel, our ability to operate and integrate new technology, changes in consumer preferences, changes in our operating or expansion strategy, changes in economic conditions, our ability to identify and effectively integrate potential acquisitions, FCC and government approval of potential acquisitions, geographic concentrations of our assets and susceptibility to economic downturns in that area, our ability to compete with other companies that produce and distribute syndicated radio programs and/or own radio stations, other factors generally understood to affect the financial condition or results of companies that produce and distribute syndicated radio programs and/or own radio stations and other factors detailed from time to time in our press releases and filings with the Securities and Exchange Commission. We undertake no obligation to update these forward-looking statements to reflect the occurrence of changes or unanticipated events, circumstances or results that occur after the date of this news release.

Politis Communications for Debut Broadcasting
Media Contacts:
Jonathan Bacon, 801-523-3730
Cell: 801-660-7820
jbacon@politis.com

Lindsay Thomson, 801-523-3730
Cell: 973-224-2569
lthomson@politis.com

Investor Contact:
David Politis, 801-523-3730
Cell: 801-556-8184
dpolitis@politis.com