MOUNTAIN VIEW, Calif., & BOULDER, Colo., Feb. 4 -- AdEx Media, Inc. (OTC Bulletin Board: ADXM.OB), a leading performance driven online marketing, distribution, and consumer products company, today announced the launch of its Digital Instructor consumer product line into national radio distribution.
"We are excited to expand our model into traditional advertising distribution channels, beginning with our Digital Instructor consumer products", commented Scott Rewick, AdEx's CEO. "AdEx will be advertising through national radio distribution on a Per Inquiry (PI) basis, which allows us to extend our pay for performance based advertising budget across legacy platforms."
Starting with Overnight Genius, Rising Star Leaning, and Debt Snap, some of AdEx's most popular titles, AdEx expects to expand the product offering over a large base of radio stations over time. "Our approach has always been that if we can measure it, we want to be there. Radio for us is a natural extension of our extensive online media buying platform", said Scott Rewick.
AdEx Media has teamed up with Debut Broadcasting (OTCBB: DBTB.OB), a leading media and entertainment company, to distribute its consumer products via the radio marketing channel.
Steven Ludwig, CEO of Debut Broadcasting added, "By working with AdEx to provide flexible campaign structures built around high-quality products with premium revenue opportunities addressing needs that, in some cases, are quite urgent, we feel the time is right for the 'pay-for-performance' model."
AdEx plans to leverage its recently launched Think technology platform to provide the tracking of each consumer product sale back to the individual radio station that sourced the lead.
About AdEx Media, Inc.
AdEx is an integrated Internet marketing and lead generation publisher and developer, manufacturer, and marketer of consumer products with a focus on both marketing and distributing its own products and offering advertising customers a multi-channel Internet advertising network and broader solutions for direct advertisers and agencies. AdEx's marketing platform provides a range of services including (i) search marketing; (ii) display marketing; (iii) lead generation; and (iv) affiliate marketing. AdEx currently sells its own suite of consumer products which include: (i) Overnight Genius - a comprehensive computer learning course mastering MS Windows, MS Office, eBay, and others; (ii) Rising Star Learning - a math and language arts educational product for children; (iii) Debt Snap - an audio seminar designed to help consumers manage their debt and restore credit standing; (iv) Lucky At Love - a relationship strategy product; and (v) EasyWhite Labs - a teeth whitening kit. The company offers advertisers a compelling value proposition by offering true pay-per-performance pricing, commonly known as cost-per-action (CPA) or pay-per-action (PPA).
For more information about AdEx Media, visit http://www.AdEx.com.
About Debut Broadcasting Corporation, Inc.
A media and entertainment company, Debut Broadcasting Corporation, Inc. (OTCBB: DBTB - News) supports its clients throughout North America while also improving shareholder value through targeted turnaround opportunities in the southeastern United States. Through its entertainment arm, Impact Radio Networks, Debut sells pre-recorded radio programs and related services to more than 1,400 AM and FM stations in the U.S. and Canada, and reaches more than 45 million listeners per week, making it one of the leading syndicators in the industry. The company also provides marketing, consulting and media buying for its radio broadcast stations. Through its media division, Debut identifies and acquires (or manages) underperforming and undervalued media properties in the southeastern U.S. For more information about Debut Broadcasting, please visit www.debutbroadcasting.com or email ir@debutbroadcasting.com.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.
Investor Contact:
Aimee Boutcher
Boutcher & Boutcher
(973) 239-2878
