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Impact Radio Networks and McVay Media Celebrate Motown’s 50th Anniversary with..
Feb 25, 2009 11:00AM
Impact Radio Networks and McVay Media Celebrate Motown’s 50th Anniversary with 'Motown 50'
The 8-hour special contains exclusive new and vintage interviews with legendary
artists; the special is co-hosted by Smokey Robinson and Scott Paton
NASHVILLE, Tenn. –Feb. 25, 2009 – Debut Broadcasting Corporation, Inc.™ (OTC BB: DBTB), a media and entertainment company, today announced its radio syndication arm Impact Radio Networks recently partnered with McVay Media for the exclusive syndication of Motown 50: the Radio Special and the affiliation of Emmis Communications’ 98.7 KISS, WRKS FM, New York.
Motown 50: the Radio Special celebrates the golden anniversary of the Detroit record label that transformed the face of popular music against the backdrop of a revolutionary era in American history.In exclusive new and vintage interviews with legendary recording artists, including Rock and Roll Hall of Fame honoree Smokey Robinson, Grammy award winning groups the Supremes and the Temptations, Grammy Lifetime Achievement Award honoree the Four Tops and more, listeners hear the stories behind nearly 100 classic hits that have endured for decades.
“Motown is an iconic name in American music history, and to be able to honor its 50th anniversary with remembrances of the artists, songs and personalities that built the legend is a rare pleasure for us,” said Steven Ludwig, CEO of Debut Broadcasting. “We're glad to know that our radio station partners agree, and we're confident this is compelling programming listeners will thoroughly enjoy.”
This unprecedented 8-hour radio special is airing throughout February during Black History Month, and targets Urban, Urban AC and R&B Oldies radio stations. The program is co-hosted by Scott Paton and Smokey Robinson, and is being syndicated to more than 30 stations, including some of the highest rated stations in the largest markets throughout the country.
“When we were looking for a network to syndicate our 8-hour Motown radio special on short notice, Impact Radio Networks was the only major network that jumped at the challenge,” said Mike McVay, president and founder of McVay Media. “Impact Radio Networks exceeded my personal expectations and completely satisfied my client, the Universal Music Group, as well as aided my client radio stations in presenting quality programming. I look forward to launching several new projects with Impact Radio Networks in the next few months.”
Promotional support for affiliates include copies of the “Now That’s What I Call Motown” commemorative CD to give away on-air, along with Internet marketing materials. There is also a national contest that allows listeners to win a complete boxed set of Motown music. Listeners can enter to win at www.WinMotown50.com during the time of broadcast.
“Especially during these tough economic times, Motown serves as a glowing symbol and reminder of how American dreams can change the world,” said Marcus Rowe, assistant general manager of Impact Radio Networks. “We are thrilled to be a part of this historic celebration of a true American original.”
Motown 50: The Radio Special is produced by Scott Paton and executive produced by McVay Media, created and developed by the Universal Music Group in association with Impact Radio Networks. Radio stations interested in carrying Motown 50: the Radio Special may contact Impact Radio Networks at
About Debut Broadcasting Corporation, Inc. A media and entertainment company, Debut Broadcasting Corporation, Inc. (OTC BB: DBTB) supports its clients throughout North America while also improving shareholder value through targeted turnaround opportunities in the southeastern United States. Through its entertainment arm, Impact Radio Networks, Debut sells pre-recorded radio programs and related services to more than 1,400 AM and FM stations in the U.S. and Canada,and reaches more than 45 million listeners per week, making it one of the leading syndicators in the industry. The company also provides marketing, consulting and media buying for its radio broadcast stations. Through its media division, Debut identifies and acquires (or manages) underperforming and undervalued media properties in the southeastern U.S. For more information about Debut Broadcasting, please visit www.debutbroadcasting.com or email firstname.lastname@example.org.
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