The big opportunity here is the Chinese market. Quite alot of their climate is highly condusive to corrosion. In the south, there is lots of humidity/damp and central/further north, the climate is much like Canada: some moisture and a long thaw/melt cycle. The Chinese market will require large amounts of specialty coatings going forward to keep instructure in tact. The Chinese are smart: They will pay nominal amounts as they go to protect the things they build; we didn't have that luxury when the North American build-out took place beyond your boilerpoint, highly ineffective Tremclad spray paint.
According to company officials, there is NO established player in this particular market in China; hence all that business is essentially up for grabs. The field is apparently scattered and no one has a 'breakthrough' product. We have a real chance to fill that void and I sincerely hope management is very focused on this fact. We're still early in the game but we're being aggressive and winning business which is great. Hopefully, Exousia shares a mutually exclusive focus.
A) Engineer the best coatings and specialty building products on the market bar none
and
B) With the confidence of great products backing you up, aggressively seek to fill the specialty coating maintenace/new structure void in US & China by aggressively marketining and selling product. With the establishment of NIG, we have a huge advantage of getting our products endorsed by such a big & important company.
If we can keep things this simple, its all going to work out nicely for everyone. If we can get to $3-$4 dollars by the end of 2010, I could say I would have met my expectations in this investment.
