NutraCea Appoints New Chief Financial Officer
Wednesday April 23, 8:00 am ET

PHOENIX, April 23 /PRNewswire-FirstCall/ -- NutraCea (OTC Bulletin Board: NTRZ - News), a world leader in stabilized rice bran (SRB), nutrient research and technology, announced today that it has appointed Jeffrey W. Sanders (46) to become Chief Financial Officer for the Company. He will join NutraCea on April 23, 2008 and assume the role of Chief Financial Officer on May 13, 2008, following the filing of NutraCea's 10Q. Todd Crow, the current CFO of NutraCea will be retiring at that time, and will remain as a consultant to NutraCea through October 2008 to ensure and assist in a smooth transition.

Mr. Sanders brings over 20 years of experience in corporate development, SEC reporting, strategic planning, competitive analysis, corporate finance, investor relations, and income tax and internal audit experience having substantial experience with publicly traded companies.

Most recently Sanders served as Chief Financial Officer of Laidlaw International, Inc., which was acquired for approximately $3.0 billion by London based First Group PLC in 2007. Sanders was involved in the negotiation of this sale as well as the divestiture of other holdings while at Laidlaw. Among his responsibilities he conducted portfolio and strategic reviews that included competitive benchmarking to identify margin improvement opportunities and return on net asset analysis to support investment and divestiture decisions. When the company moved its operations from Canada to the U.S., Sanders successfully transitioned all financial reporting, analysis and planning functions to Laidlaw's new headquarters. He also formed and chaired the company's disclosure committee and was an active member of the SOX 404 Steering Committee.

Prior, he served as Chief Financial Officer of Greyhound Lines, Inc., a $1.3 billion company acquired by Laidlaw International in 1999.

Earlier in his career he was with Deloitte & Touche where he served as Senior Manager, Audit Services. He is a certified public accountant and member of the American Institute of Certified Public Accountants. Sanders is a graduate of Arizona State University with a B.S. in accounting.

Brad Edson, President and Chief Executive Officer of NutraCea, said, "We are most pleased to have Jeff join NutraCea. His extensive experience in finance, internal auditing and SEC reporting as well as his success in corporate development and strategic planning will be of great value to us as we expand our operations domestically and worldwide."