NutraCea courts China’s biggest meat manufacturer with stabilized rice bran

Stabilized rice bran (SRB) maker NutraCea has shipped its first products to China and won new business in the Philippines and the US as it strives to return to the black after emerging from Chapter 11 bankruptcy protection.

While gluten-free bakery was proving a key market opportunity in the US and the UK, food manufacturers in Asia were most interested in using SRB as a filler and water-binder in processed meat products, said company bosses in a conference call with analysts and investors about its first quarter results.

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