There are a few things about this stock....
It's on the pink sheets and so far its thinly traded. That by itself is not a bad thing because small cap companies are competing for investment capital in these challenging times. It'll be a domino effect in my view. More stores will equal more revenue. More stores and more revenue will improve the balance sheet which should increase volume. A higher daily volume can lead to moving to a better quality board (ie amex, nasdaq etc). These things don't happen overnight but right now there is an opportunity to get in on the ground floor. The current stock price is fairly stable at that $2 level. This a real company with a tangible product and an excellent business model. glta.