International Expansion: Papa Bello Moves to China
AGORACOM Investor Relations is proud to bring you this Industry Report pertaining to Papa Bello Enterprises (PAPA: Pink Sheets). Papa Bello was featured in a recent article that appeared in Chain Leader. The Managing Editor, Maya Norris, interviewed Papa Bello CEO Chase Canfield. Mr. Canfield explained why the company has expanded into China, what he expects to see happen and how the company will execute its business plan.
When asked why go into China as your first international venture instead of more familiar grounds such as Canada or the United Kingdom, Mr. Canfield stated, "The reason why is, No. 1, pizza has already been accepted. We're not the guinea pig. We're not the brand new guy coming in with pizza. Pizza Hut is well established there. Papa John's went in three years ago. They've built 100 locations in about three years. So pizza has been well accepted there."
Differentiating yourself from the competition is also crucial to find your niche in the marketplace. Mr. Canfield provided some examples as to how they're doing it. He said, "And to really differentiate ourselves, we really are focused on kids. That's one of the reasons why Papa Bello man looks like he does. We spent a lot of time even from the beginning with focus groups and formulating our character and a logo."
Location, location, location have always been the key ingredients for a successful retail outlet and Mr. Canfield recognizes that point. He stated, "Where our first restaurant location is located there's actually an average of 50,000 people per square block. And that's residential. And then there's an enormous business population during the day. Once we get open and get going, absolutely the delivery and catering program will be put into place."
You can read the article in its entirety by simply clicking on this link: http://www.chainleader.com/article/C...
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