I am not sure if the trend is all so clear now but gone are the billboard advertisements and big banner postings as the medium of communication. Today it is all about social networking that is creating the impact.

Right social network is precise demographic targeting as well as efficient. This makes me wonder about all the big players and the big revenue generation from the media blitz. No more superstars, just about everyone is a star, if you are not one try you tube.

The way business is done is also changing it is all for free through personal networking. Multi Level Marketing hit on this vein long before anyone else. Now the methodology is increasingly being employed in many industries. Work from is efficient, productive, better home-work balance and best of all no usage of gas. I guess adopting this modality of business early on will reap benefit down the lane.