Obviously, it is important to follow stats and trends...better yet it is more important to stay ahead of these trends.

Pro Travel Network has always believed that the Online Travel Industry was "added value" to an existing proven model, but in no way a replacement of. Hence our model of giving each and every agent an online B2C portal, but always focusing on the all-important teaching of how to actually book travel themselves, the old fashioned way...albeit using the internet to make research easier.

The internet is an amazingly powerful tool to maximize time and efficiency, but will never replace one's desire to communicate live with another human being. While researching and booking simple point to point travel is easy on the net, more complex and expensive travel, such as cruises, vacation packages, groups, etc..is where people feel more comfortable speaking to an experienced agent. Also the more expensive and complex the travel, the more commission can be earned. Of course customer satisfaction and retention, is much higher. This is where "real" agents win.

See: http://www.travelmole.com/stories/11...

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