The rise in disposable income within the affluent class of China does make tourism from China a target. This is common knowledge, yet it is taking time to cash in on this key market.
Association of Travel Marketing Executives
ATME hosts Executive Think Tank on targeting travelers from the inbound Chinese market
With the
U.S. travel industry feeling the effects of the slumping economy, The
Association of Travel Marketing Executives (ATME) announces its Executive Think Tank to help industry professionals find new markets and methods to help their organizations excel amidst a myriad of industry changes. Centered on the topic of getting new business from the inbound Chinese market, the Think Tank is specifically designed for travel industry executives and offers creative, intimate sessions, as well as intensive learning all in less than 24 hours in Chicago on October 15-16 at the Westin Hotel
“ATME has created this Think Tank to explore and help answer all the questions marketers have about this virtually untapped but rapidly growing Chinese vacation market,” said Joel Chusid, ATME's chairman and General Manager, North America, Hainan Airlines. “The sessions will include panelists from different segments of the travel industry who are already attracting this crucial group, and they will cover trends, the scope of the demographic and how they book travel, the cultural differences between American and Chinese travelers, and how marketing messages must be communicated in China. Co-Chairs Dennis Marzella and Joseph JaQuay have been working hard to create what we think will be the most meaningful 24 hours a travel marketer will spend outside of the office this year.”
