Tesla's bumpy road to the EV market

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Willy Nilly

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Tesla's bumpy road to the EV market

posted on Feb 20, 2011 05:51PM

I'm interested in ZENN Motors and EEStor - but I thought I'd keep tabs on Telsa as well. wn
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Tesla's bumpy road to the EV market

From Money.CNN.com
By Shelley DuBois, reporter
February 18, 2011: 1:55 PM ET

FORTUNE -- Tesla has built a great story around excellent technology. Now, it has to prove that it can build great cars, en masse.

It already built one, the Roadster, which it released in 2008. It's a slick, fast automobile, in line with Tesla's (TSLA) strategy to tap into a niche market-luxury electric vehicles. As of the beginning of this year, Tesla had sold 1,500 of them. Now, it needs to prove that it can sell great cars on a scale that will make the company profitable. That's going to be challenging, even though Tesla is mostly on track for the rollouts it outlined after it went public in 2010.

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