From the news release (link posted by fatwollit) this part is very important. Shows an appreciation of the probable scale of the effect of a viable Eestor on the Auto market.

Zenn now makes low-speed electric vehicles, but in an apparent shift in strategy, Zenn Chief Executive Ian Clifford said on Tuesday the company no longer plans to distribute or sell its own highway-capable electric vehicle, partly due to an increasingly competitive market.

"The way things have really changed over the last year -- there have been such dramatic shifts and focus on electric vehicles -- it doesn't make a lot of business sense for us to go into the distribution and sale of the vehicle," he said.

Instead, Zenn thinks it has a better crack at mass markets by supplying auto equipment makers with an electric car drivetrain, which generates and delivers power.