Folks maybe want to see the deal first then invest later? Coupled by that thing with SNL (you know), b/c it is worth a couple a laughs in many ways, maybe it's a wait and see approach.

My guess is that AMA is laying the foundation for a serious future. For example, they hired KPMG to have more international experience, they extended a contract with the Howard Group for one year only, they have a new website recently established. Bill did not promise any "sizzle" this time round which he followed through with on his NR in 07'. So this being said, AMA is not a get rich quick investment, but an investment. The drop in the price may simply be folks not wanting to or not being able to go in for the long run.

Cheers