CALGARY, Feb 04, 2005 -- RareMethod Capital Corp. (``Rare Method``) today announced it has acquired Media Calgary, a Calgary based Internet and traditional media planning, buying and management firm.

The deal calls for Rare Method to pay $25,000 and issue 150,000 shares on closing and up to an additional 400,000 shares if certain milestones are met over a two year period.

``We were impressed with Media Calgary`s experience with both Internet and traditional media planning, buying and management,`` says Roger Jewett, president, Rare Method. ``They have a unique ability to understand and use integrated interactive and traditional media campaigns to achieve maximum customer results. They also fit into our long term strategy of becoming a major player in the fast growing interactive marketing sector.``

About RareMethod Capital Corp.

Rare Method (TSX-V: RAM) is a leading Canadian interactive marketing firm that uses its in-house talents to design, build, implement and optimize strategic interactive marketing programs that acquire, convert and retain customers. Rare Method services include interactive marketing consulting, web and online applications development, award-winning traditional and digital creative, search engine marketing, strategic email marketing, sales and marketing data analysis, campaign performance optimization, broadcast audio and video production and on hold messaging (On Air division). www.raremethod.com. In 2005, Rare Method was recognized by Alberta Venture magazine as one of Alberta`s fastest growing companies.

The TSX Venture Exchange has not reviewed and does not accept

responsibility for the adequacy or accuracy of this release.

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For further information: Mr. Evan Spiropoulos, Chairman, Rare Method, (403) 543-4500, evan(at)raremethod.com; Mr. Neil Bousquet, APR, PR Rare Method, (403) 256-8834, neil(at)raremethod.com