ExecutiveBiz: Tell us a little about Chalk Inc. – how was the company formed, where are you now, and where do you expect to be?

Jim Speros: Chalk Inc. was formed by an investor group, including myself and our Chairman Rick Weidinger, as a wholly owned US subsidiary of Chalk Media. Rick has an impressive track record of technology success stories, he was President and CEO of Pontio Communications before its' sale to a Fortune 100 company and played a key role in the acquisition of UUNET technologies by MFS Communication Company and the subsequent sale to MCI. Rick also shares my passion for sports – he is the owner of Team USA in the newly formed A1 Grand Prix racing series. We have partnered on a number of successful ventures in the past and both see limitless potential for Chalk.

The company is based in Mclean, VA and my initial focus in launching the company has been recruiting – both new customers and a top management team. The initial reaction from customers exposed for the first time to Chalk's flexible chalkboard™ LCMS (Learning Content Management System) software to manage and enhance the learner experience, instructional design expertise for custom, online course development, or communications products such as orientation or product launch kits, has been overwhelming. By attracting the top customers and the best talent to Chalk, we expect to be the solution of choice to companies of all sizes that are looking for a robust yet flexible solution – available for instance, either in an OnDemand, hosted delivery model or as installed software, but with highly customized content relevant and engaging to their learners.