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Babak Habibi, President of Braintech, noted, ``The need for technical support is real and widespread. In automotive manufacturing, this need is further emphasized by the astronomical cost of downtime, conservatively estimated to be between $10,000 - $20,000 per minute. Further, technology vendors and internal support personnel are increasingly operating at remote locations relative to their end users. Phone support is inefficient and error-prone, while field support is slow to deploy and costly for both suppliers and end users. As a leading supplier of VGR solutions to the automotive industry, Braintech has recognized the value of timely and effective technical support, and in response, spent two years of dedicated research and development preparing Cobuss for market.``
Using established telecommunication technology standards, Cobuss features a highly secure, small footprint, platform-independent deployment that allows organizations to leverage existing investments in IT infrastructure and training. Cobuss is not designed as a traditional call center automation tool that relies on a central pool of support personnel and is ineffective for industrial support. Instead, its unique architecture creates relevant online communities dedicated to supporting specific groups of industrial systems.
Each group of industrial systems (e.g., VGR systems at a specific plant) naturally relies on a number of individuals for operation and support. These individuals typically belong to multiple organizations, including the end user, the technology vendors and the solution providers or integrators. By providing a virtual community, Cobuss takes the natural support workflow that already takes place amongst the aforementioned individuals -- using an ad-hoc and disjointed mix of telephone, email and onsite support -- to a whole new level of effectiveness and efficiency.
Every support incident is unique, so Cobuss provides the support community with the flexibility to work through the most convenient communication channels -- from text chat to remote monitoring to remote control. The system also enables instant remote verification and update of the supported software product to ensure systems remain up-to-date and fully functional. To ensure utmost safety and security, all support calls are initiated by the party in need of support and all support actions are only executed when sanctioned by the same party.
Continuing, Habibi added, ``By way of example, consider that a skilled technician, sitting in a coffee shop in Santa Monica, can be contacted directly by a factory worker in Duluth, Minnesota, who has encountered a problem with software driven process. The `on call` technician, armed with a laptop or even a PDA, can then solve the problem through discussion or if sanctioned by the remote worker, by taking temporary control of the software securely through corporate firewalls. In short, the community concept provides the ability to reach the right person to solve a problem and the unique data communication technology embedded in Cobuss allows doing so without breaking security rules. These two factors make Cobuss a must-have capability for nearly any mission-critical software process...not just VGR.
``Field trials of Cobuss, to date, have proven the system to be capable of providing remote electronic support to our VGR systems at multiple major networks in the automotive industry. Looking ahead, we see tremendous potential for Cobuss to play a major role in providing support, such as fault diagnostics, remote communication, trend monitoring and control, as well as online training for industrial system processes. We are confident that the application of Cobuss to industrial systems will drastically increase up-time and enable effective training, while providing manufacturing enterprises with unprecedented access to factory floor data for process optimization,`` concluded Habibi.
``We firmly believe that Cobuss represents a new paradigm in collaborative remote support for hardware or software products in any industry, and is a proud milestone in Braintech`s corporate development,`` stated Owen Jones, Braintech`s Chief Executive Officer.
About Braintech, Inc. ( http://www.braintech.com )
Braintech`s VGR technologies are revolutionizing manufacturing by giving industrial robots the ``eyes`` to handle and assemble parts with a high degree of consistent quality and productivity. Braintech`s scientific capabilities, engineering expertise and commitment to support are embedded in the Company`s VGR software product called ``eVFTM`` and is used to develop, operate and support VGR solutions. To date, Braintech`s VGR solutions have been installed at Ford Motor Company, General Motors, Delphi, TI Automotive Group, Pullman Industries and Toyota.
SC3D, eVF and eVisionFactory are registered trademarks of Braintech Canada, Inc.
Statements in this document that are not purely historical are forward- looking statements and reflect the current views of management with respect to future events and are subject to certain risks, uncertainties and assumptions. It is important to note that the Company`s actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties such as technical difficulties in developing the products; competition from other suppliers of similar products; pricing that may not be acceptable to potential markets; and many other known and unknown factors. Readers should also refer to the risk disclosures outlined in the Company`s 10-KSB and 10-QSB Forms filed from time to time with the SEC.
For more information, please contact:
Braintech, Inc.
Jim Dara, VP Sales,
GM North American Operations
248-219-9400 / jimdara@braintech.com
or
Elite Financial Communications Group
Stephanie Noiseux, EVP of Client Relations
407-585-1080 / brhi@efcg.net
SOURCE Braintech, Inc.
CONTACT: Jim Dara, VP Sales, GM North American Operations, Braintech, Inc., +1-248-219-9400, or jimdara@braintech.com ; or Stephanie Noiseux, EVP of Client Relations, Elite Financial Communications Group, +1-407brhi@efcg.net, for Braintech, Inc.
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