When it comes to their companies' field activities, most executives work in the dark.
GPS-equipped handheld devices and web-based tracking systems to provide visibility, pinpoint the location of workers, and manage workflows. With high, hard-dollar ROI for the customer and increased data ARPU for the wireless carrier, MRM solutions continue to multiply.
This briefing will benefit North American wireless carriers, MRM application developers and middleware vendors, Independent Software Vendors (ISVs), Systems Integrators, mobile device manufacturers, and the CIOs of companies with sizeable field services organizations. Highlights of the briefing include analyses of ever-evolving MRM issues, key stakeholders and their strategies, application trends, wireless carrier activity, and market sizing. Finally, ISVs and Systems Integrators -- under pressure to jump in and partner up -- must determine how to best approach this new mobilization opportunity
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