The truth is that the best way to deal with a recession (if you believe we are in the midst of one) is to innovate your way out of it. You could just cut back on everything but you will also cut back on the very things that can help you to survive and grow. You could just continue to spend as if there was no recession but you will run out of money and waste opportunities to improve the way you innovate.

There is an opportunity to build strong relationships in the 'heat of battle'. A sense of gratitude for solutions will often endure beyond the downturn. Consumers will show greater willingness to consider radical solutions. They will be more likely to commit to BSM Wireless for longer than in the carefree atmosphere of a boom.

GPS has a sincere chance to introduce innovations that others cannot easily imitate because they question traditions.