Your right it`s a IPEC conference not WAEA. Gernb 1 posted it yesterday. Yes I agree it is a bit confusing b/c there are 3 events on the near horizon to keep a watch on. WAEA Feb. 24 - 25, IPEC on Mar 8, and the Aircraft Interiors Show April 5. I need a scorecard!

Larry

IPEC

Day One Programme - March 8 2005

CROSSING NEW FRONTIERS

IFE on the march into the low-cost and regional airlines

08.00 - 09.00 - REFRESHMENTS AND EXHIBITION

09.00

CHAIRMAN’S OPENING REMARKS

One of the most widely experienced senior figures in the industry gives his perspective on the profound change now beginning to overtake the IFE/communications market.

Jim Gilhooly, IFE Consultant, UK

09.10

KEYNOTE ADDRESS 1 - FRESH START, FRESH PERSPECTIVES

Inflight entertainment is strictly for long-haul full-service carriers. Right? Wrong! In the past 18 months IFE has stormed into the low-cost and regional markets, led by the handheld devices and since reinforced by the revolutionary lightweight embedded system adopted by a resurgent Air Canada.

George Reeleder, Senior Director Marketing, Air Canada

09.35

KEYNOTE ADDRESS 2 -

INTEGRATED IFE: ENTERTAINMENT AND CONNECTIVITY IN THE NEW PREMIUM CLASSES

No longer an incremental afterthought, IFE and communications are central to the new integrated products being introduced by the full-service carriers to win and retain premium customers.

Andy Schweiger, Manager Competence Centre Mobile Technologies, Lufthansa Systems Infratec, Germany

10.00

INDUSTRY TRENDS - AIRLINE INVESTMENT: THE ONLY WAY IS UP

With competition in the broadband connectivity arena intensifying, passenger telephony soon to be transformed by onboard cellular services, and IFE entering two new market sectors, airline spending is set to climb again after years of stagnation.

Carolyn Childs, Managing Director, Travel Research Centre, Australia

10.30 - 11.00 - REFRESHMENTS SPONSORED BY INMARSAT/ARINC AND EXHIBITION

SESSION ONE - IFE SYSTEMS

Moderated by Dick Smith, Technical Manager Aeronautical Business, Inmarsat, UK

11.00

SCENE-SETTER - THE PICTURE’S BIGGER THAN EVER

After years of stability, the IFE systems scene is changing fast, with a growing challenge to the incumbents in the embedded AVOD market, a flurry of deals and trials by the handheld vendors, a new moving-map contender, and growing airline interest in inflight TV. We set the scene for the rest of the day’s presentations.

Dr Binny Prabhakar, Global Program Manager, Commercial Aviation, Frost & Sullivan, UK

11.20

HEAD-TO-HEAD DEBATE:

EMBEDDED VERSUS HANDHELD: WHO’LL WIN THE BATTLE FOR MARKET SHARE?

The IFE hardware landscape has been transformed in the last 18 months by the emergence of the handheld devices and, more recently, a lightweight embedded system. New markets have opened up and the incumbents in the traditional market are feeing the pressure. We ask the leading players to predict how they’ll be doing in five years’ time – and then defend their projections.

Bill Boyer, President, APS, USA

Henry DeBey, President, Delta Beta In-Flight, USA

Joe Patti, Director Product Marketing, Thales Avionics, USA

12.30 -14.00 - LUNCH AND EXHIBITION

14.00

NEW FRONTIERS - THEY BOLDLY GO: IFE FOR LOW-COST AND REGIONAL CARRIERS

Too big, too expensive, the argument used to run. Now the low-cost, regional and leisure carriers are being presented with the technology and the marketing imperatives needed to justify the provision of inflight entertainment in their cabins.

Charles Prentiss Ogilvie, Director of Inflight Entertainment and Partnerships, Virgin America, USA

Senior manager, Job Title, First Choice Airways, UK INVITED

15.00

INFLIGHT TELEVISION - ONE SEAT, 36 CHANNELS

Where next for inflight television? After an initial rush of airline customers in North America, the first IFE providers to make a significant impact among the low-cost carriers may be feeling the effects of content licensing complications.

Brinder Bhatia, President, Intheairnet, USA INVITED

15.30 - 16.00 - REFRESHMENTS SPONSORED BY INMARSAT/ARINC AND EXHIBITION

16.00

MOVING-MAP SYSTEMS - THE WORLD AT YOUR FINGERTIPS

Unspectacular but addictive, moving-map systems have always been popular among passengers. But in a Web-habituated world they were beginning to look tame alongside the latest generation of IFE. Now the market incumbents and a capable newcomer are harnessing powerful data processing, mass storage, satellite imagery and global geographical databases to provide users with a whole new interactive experience.

Dr Ing Gerko Wende, Product Manager, Lufthansa Technik Innovation Engineering, Germany

16.30

IFE INSTALLATIONS - OUT OF SIGHT, A LOAD OFF THE MIND

Air Canada has just become the first carrier in the world to specify underfloor installation for its IFE seatbox electronics. Benefits will include greatly increased reliability, reduced box counts and restored passenger legroom.

George Smallhorn, President, Inflight Canada, Canada

17.00 - DRINKS RECEPTION

IPEC