The McCain camp is already calling it a pack of lies. From the # of pre-orders on this book, I don't think most folks will give them any credence. I don't know if McCain himself was responsible for any of this strategy but he is a lifetime politician that has learned the game.
Try her on Twitter, I know she uses that. I was discouraged with the whole campaign until they picked her, the speech at the GOP convention was awesome. The msm hasn't cut her any slack since. Shows how much the left is afraid of her and the passions she called forth.