TORONTO, ONTARIO, August 14, 2006- Savers Plus International Inc. (“Savers”) (TSXV:SAV) announced today that Savers has acquired the exclusive worldwide rights to market the Vegas Maximus Master Gaming Series of instructional DVDs. The rights package provides that Savers will develop, manage and market a wide variety of Internet-based, and conventional programs for these industry-leading DVDs featuring the world’s leading authorities in blackjack and poker.
Under the terms of the three (3) year Agreement, with renewable options, Savers will receive 70% of the Gross Profits (after cost of goods sold) on all global sales through the contracted business channels until Savers receives $500,000 USD in profits. Subsequently, Savers will then earn a 60% share of the Gross Profits on all sales resulting from these programs after the first, one time milestone of $500,000 USD profit is received by Savers. In exchange for the rights package, Savers will provide Vegas Maximus Productions Inc. with 500,000 common shares, subject to the approval by the Board of Directors of Savers Plus International Inc., The Toronto Stock Exchange – Venture Division, and a share pooling agreement.
The Vegas Maximus Master Gaming DVD Series will retail between $19.95 and $49.95 USD, depending on the package. Included as a free bonus with the purchase of specific DVDs will be a certificate for 3 days and 2 nights accommodations at one of four famous Las Vegas Strip Hotels, and a $40 gift certificate for Planet Hollywood in Las Vegas.
Vegas Maximus is responsible for all production, fulfillment, operations and related expenses. All Savers development, marketing and related costs will be recovered through sales. Gross Profits from these programs are expected to be approximately 55%.
Las Vegas based Vegas Maximus Productions, Inc. will be launching its print campaign for the Master Gaming Series DVDs in August 2006 through Card Player Magazine and Casino Player magazine, two of the industry’s top publications. In addition, Vegas Maximus is engaging a series of US nationwide cable television ads commencing in September for the DVDs, which will generate incremental web-based sales included in this agreement.
Vegas Maximus Blackjack DVDs feature Max Rubin who is one of 8 living members of the Blackjack Hall of Fame, on air commentator on the CBS Ultimate Blackjack Tour (commencing in September) and regarded as one of the world’s leading authorities on the game of blackjack.
Vegas Maximus Poker DVDs feature both Gavin Smith, the current World Poker Tour Player of the Year, and David Malek, recognized as a leading authority on cheating at cards.
The DVDs are an intensive series of advanced lessons on how to play and win like the pros, and they include secrets, strategies, plays and betting techniques that Rubin and Smith personally use to achieve their winning status.
Savers will launch the marketing program following development of a new Internet platform for Vegas Maximus, which will serve as the destination for all web-based sales and promotions and affiliate programs.
Mr. Martin Marion, Co-founder of Vegas Maximus Productions, Inc. said, “Savers’ strategic marketing and sales expertise provides Vegas Maximus with a distinct and substantial advantage in reaching a worldwide market of gaming and casino enthusiasts quickly and cost-effectively. Savers’ range of programs is fully complementary, and the ability to build strong consumer awareness simultaneously with developing major wholesale programs is a marketing home run for us. We are excited to partner with Savers Plus to bring these unique DVDs to market.”
“Savers is pleased to have secured this exclusive arrangement, and to be the marketing arm for Vegas Maximus DVDs. We look forward to the opportunity to deploy a number of innovative and wide-reaching wholesale and consumer-targeted initiatives using our leading edge proprietary programs and services,” commented David Lucatch, CEO of Savers Plus International.
This program provides another opportunity for Savers to expand its traditional offerings and tap into the growing land-based and online gaming market. In 2005, more than 55 million people visited a land-based casino alone, spending more money than all forms of music, sports and entertainment combined. The online gaming market is growing at a rate exceeding 35% per year, according to market analyst SmithBarney.
About Vegas Maximus Productions, Inc.
Vegas Maximus Productions, Inc. is dedicated to developing and producing the most accurate and powerful instructional DVDs the world of casino gaming has ever seen. The company is committed to teaching gamers the real inside secrets of the pros, to help them maximize the success of their gaming, and to become more confident players, both online and in land-based casinos. Each DVD is hosted and presented by the top experts in the world, and enable players to learn what it takes to play like a pro in the comfort and privacy of their own homes so that their next trip to the casino will be a more enjoyable and potentially profitable one.
About Savers Plus International Inc.
Savers Plus International Inc. and its divisions, provide proprietary programs for clients to build Brand, Loyalty and Revenues. Deploying a suite of integrated solutions, Savers develops, manufactures, and markets custom programs and services that provide clients with effective and cost efficient solutions to increase relationships with their customers.
In addition, Savers operates unique solution divisions including Custom Coupon Cards and AdKey Publishing, as well as Yes! CARD Plus and hybrid programs like Affinity Data Group and Loyalty Gaming.
Savers maintains a fully integrated creative, print and web production facility to service its growing client base, and works with company owned and managed systems with vendors and merchants throughout North America and Europe. Savers has developed proprietary technologies for managing these programs and manufacturing its offerings.
Savers Plus International Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: SAV).
The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.
CONTACT:
Corporate Inquiries
David Lucatch CEO
905-763-3510
http://www.saversplus.com
Retail Investor Relations
AGORACOM
SAV@Agoracom.com
http://www.agoracom.com/IR/saversplus
Institutional Investor Relations
Rosemont Advisory Inc.
David Fletcher
416-594-9361
