AGORACOM Investor Relations is pleased to bring you this Industry Report pertaining to Intertainment Media Inc (INT: TSX-V). A recent article posted on Businessweek’s website shows not only the growth of entertainment on line, but also the quality.
The article states that over 57% of internet users in the US say they have watched or downloaded online videos according to a study by Pew Internet & American Life Project. The article also states that these viewers are not flocking to home videos. Most are interested in news videos and entertainment such as comedy bits and television shows.
Entertainment online is exactly the business that Intertainment Media is involved with.
Intertainment develops online and traditional marketing platforms for sellers to reach buyers. In exchange for viewing advertising, visitors can watch brief, fast-paced and “sticky” content to the core demographics, 18-34 year old men. Intertainment first targeted this group because advertisers found them difficult to reach as they depend less on conventional media.
Intertainment’s wholly owned US subsidiary Eye Rock Digital Inc. (www.eyerockdigital.com), is a leading edge provider of video on demand, digital content, distribution, advertising and production. It is one of the first premium Broadband / Wireless / IPTV networks delivering a wide range of commercially produced and uncensored entertainment programming to a core demographic of males 18 – 34, as well as other select demographic groups. Eye Rock Digital programming development has focused on exciting commercial content, uncensored news, entertainment and lifestyle based programming that is TV-MA rated (television for mature audiences).
The Businessweek article went on to reiterate the point about the growing trend of professionally based content showing up on the internet. It stated, “Hollywood is flooding the Web with slick new shows produced specifically for the Net. Over the past 12 months, writers, actors, and entertainment studios have embraced the medium as never before, creating original made-for-the-Web series and distributing television shows along with behind-the-scenes content and DVD-like extras. Online content is getting added attention as the Hollywood writers' strike leaves TV awash in repeats and reality shows.”
It went on to say that Hollywood is warming up to the web because the public is looking for a different, creative outlet and also creative control. But it also added that there is a significant market where money can be made if the content is professionally done. It stated, “Professional content grabs significantly more money. Advertisers will pay $60-plus per 1,000 views to incorporate their ads alongside professional video content. They'll pay around $7 to associate with user-generated videos, depending on the piece. And some brands have shunned user-generated video outright for fear of being unwittingly associated with videos that make their brands look bad.”
The article can be read in its entirety at:
http://www.businessweek.com/technology/content/nov2007/tc20071119_701831.htm
AGORACOM is pleased to have brought you this Industry Report. Feel free to comment on this or any other facet of the company on the Intertainment Media discussion forum with AGORACOM.
Sincerely
AGORACOM Investor Relations
