Voice Powered Social Networking enhances English language studies
TORONTO, CANADA, May 21, 2008- Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT) is pleased to announce that the Company has signed agreements to provide its voice powered social networking platform, Itibiti, to programs in China and Japan to promote English language studies in consumer and commercial settings. Full details will be released upon launch, which is expected within 90 days.
Revenues will be generated through commercial licensing fees, integrated advertising, sponsorship, promotions and permission based marketing programs. Itibiti will receive “seat fees” for commercial programs as well as operational fees, with the balance of the revenues split among the partners. The distribution partners are well established with the governments, commercial distribution networks and universities in Asia.
This deal is the first ESL (English as a second language) that combines interactive learning with voice, text and messaging services allowing the students to learn individually, in study groups or in remote classroom settings. The program will feature navigation in multiple languages. The service will offer free programming to consumers and custom learning sets for commercial clients.
“Intertainment is excited to be able to partner with leading edge solutions for global market opportunities. Itibiti is a robust platform that can integrate video learning and interactive modules directly into the desktop application. This allows users to be prompted to learn something new every time they turn on their computer. For emerging consumer and commercial markets, Itibiti allows advertisers to reach their consumers and provide them with engaging opportunities, increasing revenue for Intertainment and its partners,” said Mr. David Lucatch, CEO of Intertainment Media Inc.
About Intertainment’s Itibiti Softphone Platform
Intertainment’s Itibiti Softphone platform is a proprietary, social networking, multimedia and communications environment that can be installed directly on a user’s computer desktop. This provides clients with custom branding, loyalty and revenue opportunities prior to the user launching their Internet services. Key features of the Softphone platform include IP Telephony, video/multimedia on demand, instant messaging, SMS, integrated in a feature rich interface that includes a mini web browser, desktop telephone and chat system which can be utilized to create active links to the affinity partners web pages, providing information and outside services and a complete advertising and marketing platform for revenue generation.
About Intertainment
Intertainment Media Inc. (www.intertainmentmedia.com) is a conventional and new media company with an experienced and innovative team of professionals focused on delivering leading edge technology and marketing solutions. Intertainment develops and invests in strategic programs that enable clients to increase their branding and loyalty relationships with their consumers while focusing on increased revenue generation. Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital (www.eyerockdigital.com) No Good TV (www.ngtv.com), Trooker Inc. (www.trooker.com), and Itibiti Inc. Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. The company is listed on the Toronto Venture Exchange (symbol: INT).
This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.
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