Voice Powered Social Networking enhances Fan experiences
TORONTO, CANADA, May 28, 2008- Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT) is pleased to announce that it has begun extensive testing of its voice powered social networking platform, Itibiti, with a major international professional sports organization. Upon successful completion of the tests, which are expected to last approximately 30 days, the Company anticipates entering an agreement to deliver a private label version for a number of announced sports properties.
Intertainment is developing a series of interactive fan experiences that will allow paid sponsors to increase exposure via the private label Itibiti program. This will provide official sponsors with the ability to extend the reach of their brands through Itibiti to their online and conventional programs. Additional revenues will be generated through integrated advertising, promotions, custom applications and permission based marketing. Itibiti will receive operational fees, with the balance of the revenues split among the partners.
Itibiti is providing a new way for organizations and fans to interact with each other. Information flow can be instantaneous through the desktop and fans can communicate with the organization and each other using Itibiti online and to land and mobile phones. The organization can segment its users based on various criteria, allowing specific content and offers to be directed to those that are the most likely to respond. Working with commercial partners, revenues can be increase through specialized offerings, creating one to one marketing initiatives and fan experiences.
“With a constant stream of news and information in the public domain, sports and entertainment organizations are looking at new ways to embrace and interact with fans. Itibiti’s desktop application provides instant communication when a user turns on their computer, and provides the organization with a number of opportunities to increase loyalty and revenues. In addition, Itibiti provides permission based programs, allowing segmentation of users providing the organization with ways to maximize returns on marketing, content and revenue based offerings,” said Mr. David Lucatch, CEO of Intertainment Media Inc.
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About Intertainment’s Itibiti Softphone Platform
Intertainment’s Itibiti Softphone platform is a proprietary, social networking, multimedia and communications environment that can be installed directly on a user’s computer desktop. This provides clients with custom branding, loyalty and revenue opportunities prior to the user launching their Internet services. Key features of the Softphone platform include IP Telephony, video/multimedia on demand, instant messaging, SMS, integrated in a feature rich interface that includes a mini web browser, desktop telephone and chat system which can be utilized to create active links to the affinity partners web pages, providing information and outside services and a complete advertising and marketing platform for revenue generation.
About Intertainment
Intertainment Media Inc. (www.intertainmentmedia.com) is a conventional and new media company with an experienced and innovative team of professionals focused on delivering leading edge technology and marketing solutions. Intertainment develops and invests in strategic programs that enable clients to increase their branding and loyalty relationships with their consumers while focusing on increased revenue generation. Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital (www.eyerockdigital.com) No Good TV (www.ngtv.com), Trooker Inc. (www.trooker.com), and Itibiti Inc. Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. The company is listed on the Toronto Venture Exchange (symbol: INT).
This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.
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905-763-3510
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Stan.Buchalter@BuchalterConsulting.ca
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