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Message: BBC Leads the Way onto the Web

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Re: BBC Leads the Way onto the Web

in response to BBC Leads the Way onto the Web by loaded

posted on Jul 04, 08 10:29AM

The BBC's remarkable success in delivering its news, entertainment, and educational programming via the Internet has caught the attention of broadcasters all around the world. Traditional TV companies—both producers and distributors—are nervous the Net will undermine their business models, yet they badly want to jump on the bandwagon. The BBC has proved an unexpected trailblazer and is now a model for companies such as Italy's RAI and Germany's RTL, which are looking to replicate the BBC's popularity in their home markets.

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