Doctors Join Pharmacists in Recommending COLD-FX(R) as Top Choice Among Natural Cold Remedies According to Medical Post Survey

EDMONTON, ALBERTA--(Marketwire - Sept. 3, 2009) - Afexa Life Sciences Inc. (TSX: FXA.TO)

The results of a survey by one of Canada's leading medical publications show that COLD-FX(R) is the number-one natural cold remedy recommended by Canadian doctors. The results coincide with a similar national survey of Canadian pharmacists.

The inaugural online survey conducted by the Medical Post, called "The 2008 Survey on OTC Counselling & Recommendations," was conducted during last fall's cold and flu season and the results are featured in a news story in the publication's current issue. A total of 756 physicians participated in the online survey between Sept. 24 and Nov. 21, 2008. The survey has a margin of error of +/-3.5%, 19 times out of 20.

The results of the survey form the basis of a comprehensive report on the over-the-counter (non-prescription) market. The report measures doctors' opinions and behaviours on counselling patients for nonprescription medications, and reveals which OTC brands doctors most often recommend to patients.

In a similar national survey of pharmacists, Drugstore Canada's "2008 Survey on OTC Counselling and Recommendations," released earlier this year, COLD-FX was ranked as the #1 pharmacist-recommended natural cold remedy for the fourth straight year.

Consumer acceptance has also made COLD-FX the # 1 selling cold and flu remedy in Canada since October 2004. (AC Nielsen MarketTrack Drug Service for Cold Remedies, natural Supplements & Vitamins categories).

ABOUT THE MEDICAL POST

The Medical Post is an independent twice-monthly newspaper and online information source for Canada's doctors with a circulation of 50,000 and published by Rogers Publishing. It has a 45-year tradition of providing clinical updates, medico-political news and lifestyle features to assist doctors and enhance their professional and personal lives.

ABOUT AFEXA LIFE SCIENCES

Afexa Life Sciences Inc. (formerly CV Technologies) founded in 1992, strives to transform people's lives to be healthier and happier by focusing on prevention and recovery through the use of evidence-based naturally derived health products. The Company's lead product, COLD-FX, strengthens the immune system and is widely used as a leading over-the-counter remedy for helping to prevent and relieve cold and flu infections.

Contacts

Afexa Life Sciences Inc.
Media Contact:
Warren Michaels, Vice President, Communications
(780) 432-0022
Email: [email protected]
Website: www.coldfx.com

Afexa Life Sciences Inc.
Investor Contact:
Jane Tulloch, Sr. Director, Investor Relations
(780) 577-3724
Email: [email protected]
Website: www.afexa.com