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Message: Industry Bulletin: Transparency in the CBD Sector
Despite the tremendous growth of CBD in the pet space, many consumers are struggling to understand when, how or even if they should give CBD to their pets. For those who have made the decision to give CBD to their pets, there’s an increasing need to learn what’s actually in the CBD products they buy, including how much CBD is really in them.
Unfortunately, there’s not a lot of solid, accurate information out there for consumers to rely upon, and not every CBD product manufacturer makes finding product information easy for consumers. Therefore, retailers who sell CBD products or find themselves advising customers about CBD need to thoroughly investigate products before providing that advice. Additionally, those who sell CBD need to be able to reassure their customers about the CBD content of the products they supply.
In a recent television news interview on KRIS-TV, the NBC affiliate in Corpus Christi, Texas, veterinarian Dr. Wallace Graham said, “There are a lot of people getting in the business because it’s a way to make a lot of money quick because people are demanding it. My advice to people that ask me about using CBD and their pets is to buy it from a source that has a third-party or FDA analysis of their product. That needs to be an ongoing kind of thing so their products are tested from time to time so that it is established that they have in them what they say.” Graham also said that although the FDA doesn’t regulate CBD products, when they’re tested by the FDA, “Many of these products, they have found that they have little or no CBD in them, actually.”
Chelsea Rivera, head of content for HonestPaws.com, agrees. “Unfortunately, there are many unscrupulous companies that are not being upfront about the contents of their products,” she said. “For that reason, it is imperative that the buyer beware. From the start, we wanted to establish ourselves as an honest, transparent company that is on the side of the buyer. It’s even in our name.”
HonestPaws.com provides consumers with COA, or Certificate of Analysis, for their products right on their website. A COA is a document from an accredited laboratory that shows the quantity of various cannabinoids in a product. HonestPaws.com provides not only product information but COA for specific batches of products that have been sent to a lab for testing. Such laboratory analysis and certification is designed to protect customers and provide proof that each of the products have the amount of CBD in them that they advertise.
When asked why it is so important to HonestPaws.com to provide this information so readily to their customers, in addition to providing their customers peace of mind, Rivera said, “We hope to be an example in the CBD space to other companies. It’s hard for other companies to deny a consumer their COA when there are companies like Honest Paws who encourage their customers to ask for it.”
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