The Only Education Marketplace In India Serving 1.3 Billion Potential Customers
Message: betterU and the National Skills Development Corporation partner to support Skilling India
OTTAWA, June 12, 2019 - betterU Education Corp. (the "Company" or "betterU") is pleased to announce that National Skills Development Corporation (“NSDC”) and betterU have entered into a partnership effective today to support the advancing of the government’s skilling initiative in India.
NSDC, under the aegis of Ministry of Skill Development & Entrepreneurship, is a unique public private partnership (PPP) which catalyse the creation of skills development and vocational training ecosystem in India. It is also an implementing agency for several flagship programs under the Government of India i.e. Pradhan Mantri Kaushal Vikas Yojana (PMKVY), Pradhan Mantri Kaushal Kendra (PMKK) etc.
NSDC’s objective is to contribute significantly to the overall target of training youth in India by fostering private sector initiatives in skill development programmes and to provide funding. NSDC’s mission includes:
- Upgrading skills to international standards through significant industry involvement and development of necessary frameworks for standards, curriculum and quality assurance.
- Enhancing, supporting and coordinating private sector initiatives for skill development through appropriate Public-Private Partnership (PPP) models; striving for significant operational and financial involvement from private sector.
- Playing the role of a ‘market-maker’ by bringing funds, particularly in sectors where market mechanisms are ineffective or missing.
- Prioritising initiatives that can have a multiplier or catalytic effect as opposed to one-off impact.
betterU’s CEO and team met with the MD & CEO of NSDC, Manish Kumar in Mumbai last month and again the following week at their offices in Delhi along with their leadership team. After lengthy discussions and thoroughly understanding betterU, NSDC agreed that a formal partnership would enable the advancement of our collective efforts towards skilling India. “NSDC is focused on solutions that add value to high quality skills development and vocational trainings across India. After observing the offerings of betterU, we agreed that our partnership could significantly contribute towards our common objectives of skill development. We look forward to working closely with betterU in the coming months,” said Manish Kumar, MD & CEO, NSDC.
Since inception back in 2013, betterU has been focused on the developing of an education to employment ecosystem that could support education for not only India, but the world. betterU’s leadership has been travelling the world speaking at conferences and working to bring together global educators onto one platform, which is required to support mass education and skilling. “To equalized education for all, one world requires one education platform where we can work collectively together to support not only individual learners, but entire countries as well. This partnership with NSDC will help us further increase the ability to achieve positive results for the masses,” said Brad Loiselle President and CEO of betterU.
With upwards of 150 million people across 38 industry sectors requiring skill training, betterU’s partnership with NSDC will provide the opportunity for the masses to gain access to what they need at affordable fees. betterU’s business model was designed to continually add global content and methods of delivery to support all types of learning. This way employees looking for skill advancements, corporates looking to provide access to customized employee solutions, freshers looking to gain access skills development programs in preparation for work, Sector Skill Councils (SSCs) looking to support their mandates across industries and various types of skills training can all be coordinated and supported through betterU and their global partnerships. betterU in partnership with NSDC, will also work to integrate and collaborate with other NSDC solutions, technologies and partners to build provide a more comprehensive system.
betterU is planning a national launch campaign across India for the 15th July 2019 to support their partnership and to align it with the World Youth Skills Day. As part of this launch, betterU will be allocating over $600,000 of its marketing budget supported by Hindustan Times’ properties. The marketing investment will help support access to betterU’s global education partners. This national campaign is currently being planned and assembled.
betterU, a global education to employment platform, aims to provide access to quality education from around the world to foster growth and opportunity to those who want to better their lives. The company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated education to employment ecosystem. betterU’s offerings can be categorized into several broad functions: to compliment school programs with flexible preschool, KG-12 programs preparing children for next stage of education, to provide access to global and localized educational programs from leading educators, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities. betterU today has partnered with over 75 global educators, representing access to over 53,000 programs. It is developing technology and ongoing more partners required to support the growing education needs of the world.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
This press release may contain forward-looking statements and information, which may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with betterU’s growth, the state of the financial markets, regulatory risks and other factors. There can be no assurance or guarantees that any statements of forward-looking information contained in this release will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral statements containing forward-looking information are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. Unless otherwise required by applicable securities laws, betterU disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise. Readers should not place undue reliance on any statements of forward-looking information that speak only as of the date of this release. Further information on betterU’s public filings, including their most recent audited consolidated financial statements, are available at www.sedar.com.
For further information, please visit https://ir.betteru.ca/investor-overview/press-releases/
On behalf of the Board of Directors,
betterU Education Corp.
Brad Loiselle, CEO
For further information:
1-613-695-4100 Ext. 233
Email: [email protected]
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