Over the last 10 weeks, BetterU (BTRU:TSXV) has issued a string of news releases regarding clients, partnerships, financing and personnel that strongly indicate the Company’s online education marketplace in India is on the cusp of hitting its commercialization stage. July 15, 2019 may very well turn out to be the day BTRU hit the start gun, with a massive national ad campaign set to launch along with their partner NSDC (“National Skills Development Corporation”).
NSDC is a public/private partnership under the government of India whose mandate is the creation of skills development and vocational training. With upwards of 150 million people across 38 industries requiring skill training, the task is a daunting one for NSDC who now believes “a formal partnership would enable the advancement of our collective efforts towards skilling India” (Manish Kumar, MD & CEO, NSDC).
Is this just another partnership? The size of the July 15 launch says otherwise, with $600,000 being allocated to print, radio and digital throughout India. Moreover, BTRU will be launching its App to coincide with the launch, which will allow Indian citizens to assess their skills sets and needs, then select the right courses to learn the skills necessary to fill jobs throughout India.
Watch BTRU CEO, Brad Loiselle, talk more about this ground breaking partnership, the technology behind it and what it could mean for BTRU.