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Message: INDUSTRY BULLETIN: How these edtech startups are disrupting education and teaching young India
- According to a 2016 KPMG report, the Indian edtech market is pegged to touch $1.96 billion by 2021.
By Apurva P
Not just study material, the edtech sector is a career-shaping space that has all the tools to enhance skillsets. From teaching normal subjects to robotics or blockchain through technology, these startups are at the helm of an industry worth over $247B.
In a country like India where the participation of the IT sector in GDP is irreplaceable, the growth and relevance of the edtech sector is not surprising. According to a 2016 KPMG report, the Indian edtech market is pegged to touch $1.96 billion by 2021.
Today, it is a highly demanding sector for investors and entrepreneurs. While the edtech space in India has got a unicorn like Byju’s, there are also other players like Simplilearn, Toppr, Khan Academy and UpGrad among others leading the disruption.
Here are some edtech startups that are making technical education accessible, and are enabling talented personnel.
Having recognised the need for school education to be more engaging – especially in rural and semi-urban schools - three colleagues came together to launch Learning Matters, a technology-driven solution that not only makes learning more engaging but also helps teachers upgrade their skills.
Learning Matters Founders (L-R) Saras Ramamoorthy, Ramamoorthy G, and Gowri Mahesh are working on creating tech-driven solutions for the education sector.
This Bengaluru-based startup set up by Ramamoorthy G (aka Moorthy), Gowri Mahesh and Saras Ramamoorthy uses Alexa and videos to teach lessons.
Learning Matters offers four (related) products: The Star Teacher programme, the Star Teacher Tool Box, Tara (the cloud-based, NLP-powered virtual voice teacher), and Kengine, a curated library of learning videos from across the world, translated into Indian languages.
Gurugram-based edtech startup Great Learning aims to set professionals up for a “learning for life” with the high-quality and industry-relevant programmes.
Its user base is mostly mid-career professionals who want to upskill to stay relevant with market requirements or are unsatisfied with the education they have received earlier.
Team Great Learning
Founded in 2013 by Mohan Lakhamraju, the edtech startup claims to have impacted more than 60,000 people so far by providing various opportunities for upskilling.
Great Learning offers courses in business analytics, machine learning, artificial intelligence, data science, cloud computing, etc.
Launched by Persainjit Singh, Prakash Gupta, and Swati Gupta, Extraclass aims to motivate students with rewards for studying by measuring the effort and not the outcome.
The Extraclass app, presently available for Android, helps students prepare for school, college, and competitive entrance exams, including engineering, medical, foreign university admission, management entrances and government jobs.
Extraclass Team (L-R): Persainjit Singh (CEO), Swati Gupta (Head of Customer Delight), Prakash Gupta (COO), Divyansh Raj (CPO)
The startup provides free learning content to anyone between the ages of five and 25 years. With the app, students can start studying for free using animated videos and infographic study material, which aim to make learning more thought-provoking, accessible and enjoyable.
It offers video lectures, practice question banks, and adaptive assessment and test series. The company aims to make education more accessible, free while promoting self-study.
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