The Only Education Marketplace In India Serving 1.3 Billion Potential Customers

Definitive Agreement Signed to Complete US$100M Equity Investment in betterU

Betteru Education Corp. Profile

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betterU Education Signs Definitive Agreement and Provides Update on $100 Million Investment

  • On February 1st, 2018 Treasure Union Limited and the Corporation executed a definitive agreement
  • Definitive Agreement solidifies the terms and conditions required to complete the final details for the US$100M equity investment in betterU
  • US$3.00 per common share


  • The ONLY Global Education Marketplace Serving India
  • Launched full-scale mass marketing print campaign through Hindustan Times, Hindustan and The Mint last week across India (Check it out)
  • Signed Definitive Agreement With Swift e-Learning Services to Launch e-Template Marketplace to Support India’s Content Development Requirements
  • Launching Education Blockchain Ecosystem Project Read More
  • Executes on Definitive Agreement With One of India’s Largest Media Conglomerates (HT Overseas Pte. Ltd.) for a $10 Million Media Investment (completed first tranche of $1.25M) Read More
  • betterU Partners With Adobe to Deliver Leading Digital Experience Programs in India
  • Executed MOU with the Telecom Sector Skill Council to jointly support both organizations' efforts towards the skilling of millions of professionals across India’s Telecom sector Read More
  • Capitalizing On Mobile Payments Structure Others Unable To Provide
  • Unique Ability To Collect From 200 Different Payment Methods in India
  • BetterU Receives 20 - 50% Of All Revenues Generated


  • Students / Learners Review and Select Courses Best Suited For Them
  • BetterU Collects All Registrations and Payments
  • BetterU Marketplace Connects Students To The Content Partner’s Course
  • BetterU Retains 20% to 50% of revenues collected as their fee


  • Indian Government Mandate To Educate & Skill 500 million People By 2022
  • Traditional Infrastructure (Schools, Teachers, etc) Not An Option
  • Online Education Is The Only Solution
  • Traditional Education Marketplaces Can Only Receive Credit Cards
  • India Payments Are Overwhelmingly Via Mobile
  • BetterU Recognized This Problem and Solved It
  • Traditional Education Providers Partnering With BetterU Makes Sense

Investment Highlights

Developed Product: GENERATING REVENUE!

Defensible Market: BetterU Has Solved And Now Leading The ‘High-Barrier Entry’ To Indian Market

First Mover: Positioned To Become India's Leading “Global Education Marketplace”

Unmatched Variety: Over 6,500 Courses Available.

Wide Audience: K-12, Exam Preparation, Skills Development, Higher-Ed +

Product Expansion Opportunities: B2B, B2C Learning and Employment Solutions Would Create "Lifetime Cycle" Operations

"Four years invested in the building of betterU’s India infrastructure, set up global operations, assembled core leadership team, secured the world’s largest online education mass marketing deal for India, enlisted leading content partners, and built credibility, trust and awareness across India.  They are the largest global education marketplace that has been built."


  • Established Indian Entity To Effectively Conduct Business In India
  • Ability To Collect From 200 Different Payment Methods in India
  • People on the ground in India
  • Established Strong Relationships With Institutions, Training Partners and Leaders Across Multiple Sectors.


Last changed at 18-Sep-2018 09:40AM by AGORACOM