The Only Education Marketplace In India Serving 1.3 Billion Potential Customers

$30 Million Marketing Plan Reaches 100 Million Potential Customers Every Week

Betteru Education Corp. Profile

Betteru large


betterU Education Corporation Executes on Binding Letter of Intent for US$100 Million Equity Investment From a Hong Kong Based Investment Group

  • Entered into a binding letter of intent with Treasure Union Limited, a private company established and based in Hong Kong, China for an equity investment of $100 Million USD financing
  • US$3.00 per common share
  • Investment is scheduled to close on or before March 15th, 2018


  • The ONLY Global Education Marketplace Serving India
  • betterU Partners With Adobe to Deliver Leading Digital Experience Programs in India
  • Capitalizing On Mobile Payments Structure Others Unable To Provide
  • Unique Ability To Collect From 200 Different Payment Methods in India
  • As A Result, Leading Global Online Education Providers Use BetterU 
  • BetterU Receives 20 - 50% Of All Revenues Generated
  • Indian Government Mandate To Educate 500 million by 2022
  • India Expecting To Double Online Education From $20B to $40B In 2017
  • Executed MOU with the Telecom Sector Skill Council to jointly support both organizations' efforts towards the skilling of millions of professionals across India’s Telecom sector Read More

"There are many significant barriers for doing business in India and it took betterU over 3.5 years to put in place all the pillars required to support the world’s online educators. These barriers are making it difficult for other online educators to do business in India."


  • BetterU signed a $30 million marketing investment deal with Bennett Coleman Company Ltd. (Times Group)
  • Provides A Daily Full Page Ad In Times Of India 
  • Provides BetterU With Significant Market Visibility & Call To Action
  • Enables betterU To Reach 80% Of The Country
  • Newsprint, Radio, Digital, TV, OHH and Medianet
  • Education Programs Marketed Directly To Indian Population

"The World’s Largest Online Education Mass Marketing Deal For India"


  • Students / Learners Review and Select Courses Best Suited For Them
  • BetterU Collects All Registrations and Payments
  • BetterU Marketplace Connects Students To The Content Partner’s Course
  • BetterU Retains 20% to 50% of revenues collected as their fee


  • Indian Government Mandate To Educate & Skill 500 million People By 2022
  • Traditional Infrastructure (Schools, Teachers, etc) Not An Option
  • Online Education Is The Only Solution
  • Traditional Education Marketplaces Can Only Receive Credit Cards
  • India Payments Are Overwhelmingly Via Mobile
  • BetterU Recognized This Problem and Solved It
  • Traditional Education Providers Partnering With BetterU Makes Sense
  • India Expecting To Double Online Education From $20B to $40B In 2017

Investment Highlights

Developed Product: GENERATING REVENUE!

Defensible Market: BetterU Has Solved And Now Leading The ‘High-Barrier Entry’ To Indian Market

First Mover: Positioned To Become India's Leading “Global Education Marketplace”

Unmatched Variety: Over 6,500 Courses Available.

Wide Audience: K-12, Exam Preparation, Skills Development, Higher-Ed +

Product Expansion Opportunities: B2B, B2C Learning and Employment Solutions Would Create "Lifetime Cycle" Operations

"Four years invested in the building of betterU’s India infrastructure, set up global operations, assembled core leadership team, secured the world’s largest online education mass marketing deal for India, enlisted leading content partners, and built credibility, trust and awareness across India.  They are the largest global education marketplace that has been built."


  • Established Indian Entity To Effectively Conduct Business In India
  • Ability To Collect From 200 Different Payment Methods in India
  • People on the ground in India
  • Established Strong Relationships With Institutions, Training Partners and Leaders Across Multiple Sectors.


Last changed at 03-Nov-2017 12:58PM by AGORACOM