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Message: Appointment of VP of Business Development, North American Trailer Services

Appointment of VP of Business Development, North American Trailer Services

posted on Mar 25, 2009 05:06AM

Appointment of VP of Business Development, North American Trailer Services

TORONTO--(MARKET WIRE)--Mar 25, 2009 -- Conforce International, Inc. (Other OTC:CFRI.PK - News) ("Conforce" or "Company") is pleased to announce the appointment of Mr. Perry Pearlman to the position of Vice President of Business Development, North American Trailer Services.

Mr. Pearlman has served in the highway truck and trailer industry for over 20 years. Most recently, Mr. Pearlman worked with industry leader General Electric (GE) where he held the senior position of Canadian General Manager, Trailer Fleet Services. Mr. Pearlman was responsible for the creation and execution of the company's strategic approach to the remarketing of its highway trailer fleet. Throughout his 14 year career with GE, Mr. Pearlman held various positions including Risk Manager, Transportation Portfolio; Regional Sales Manager for Western Canada; Canadian Product Sales Specialist for GE's Transport International Poole (TIP) division; and, Product Sales Manager responsible for all aspects of the companies Canadian activities in connection with the Remarketing, Maintenance and Asset Tracking of highway trailers.

For Conforce, Mr. Pearlman will be responsible for the development of the Company's North American highway truck and trailer composite flooring division. His initial responsibilities will include strategic product positioning, industry introduction, product placement for over-the-road performance evaluations by North American trailer manufacturers and transport companies, followed by the development of revenues through key account acquisition. Mr. Pearlman stated that, "As we begin to establish a presence in the highway truck and trailer vertical, it will be exciting to see a carbon intensive industry evolve into an eco friendly environment while not only maintaining performance, but increasing the quality threshold."

Conforce President & CEO Marino Kulas added that, "We are very pleased to be joined by Mr. Pearlman who brings with him extensive industry knowledge and management experience. This will enable our trailer division to achieve near-term advancements similar to those we now enjoy in our shipping container division. This is a complementary extension of our EKO-FLOR product line that we are confident will be well received by the highway truck and trailer industry."

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