Biggest take from this infomercial is that they are still no where close to selling anything. Someday, down the road, possibly, we could consider monetizing the asset. I think all the retail investors would disagree with his characterization of Teck as a great partner. Much of what he said about the company's potential was said 6-7 years ago. Major difference is a re for EH but the market still doesn't care about it. Supposed great support from the insiders by participating in the pp but that dilutes the share value every time. If they are such staunch supporters why not loan the company the money it needs to really get things moving. 

The recent spate of similar videos suggests an effort at promotion but it seems misguided and falling on deaf ears.