Since MMI isn't actually "doing" something in the traditional sense, it will probably be a simple cash on hand divided by the number of outstanding shares. I don't believe there are any intangibles, such as goodwill, that can be used to add value.
So, if you know how much cash they have and how many outstanding shares there are, this will give you a good idea of what the SP will be once it's issued.
More to the point, does anyone know these values?
Trainboy