THE AWARD WINNING, PLANT-BASED NUTRITION COMPANY FOR SMALL CAP INVESTORS

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Else Nutrition Holdings Inc. Profile

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Highlights

  • $CAD 30 million in cash
  • Launched 1st Commercial Product Into US Market
  • Available via Amazon.com
  • Backed By A $2.7 Billion Dollar Global Nutrition Company;
  • MOU For International Distribution Of Products
  • "Best Health" Award At Global Food Innovation Summit In Milan;
  • Awarded Patents In 22 Countries, 44 Countries Pending;
  • Executives & Advisors From Globally Renowned Companies & Institutions
  • Distribution agreement with one of the largest and most well regarded national fresh, organic and specialty food distributors in North America
  • Received key Clean Label Certifications for Toddler Nutrition Product
  • Received Key USDA Organic Certification

Why Else Nutrition?

  • Gives Small Cap Investors An Opportunity To Participate In Global Paradigm Shift Towards Plant-Based, Clean Label Foods For Toddlers & Children
  • 100% Plant-Based, Organic Toddler Nutrition Product 
  • Market Research Survey Finds Over 60% Positive Purchase Intent For Else Product
  • Fills A Market Gap In Plant-Based Toddler Nutrition (12-36 months)
  • Subsidiary Of Billion Dollar Hong Kong Listed Conglomerate (H&H) Owns Approx 11.6% Of BABY
  • H&H Shares Have Voluntary 12-Month Hold
  • H&H Right To Maintain 11.15% Ownership Through Future Financings
  • Patented World's First 100% Plant Based, Non-Dairy, Non-Soy Baby Formula

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Here's What The Experts Say

"Finally a high quality, nutritionally-dense, tasty, plant-based alternative that is low in sugar.  Else is filling a much needed gap, and providing an alternative for those looking to avoid dairy or soy, and a viable option for intolerances and other diet considerations."

Nicole Silber, RD, CSP, CLC

Dairy-free, soy-free, plant-based nutrition for babies and toddlers

Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan.

The Product

Else Plant-Based Toddler Nutrition

Dairy-free | Soy-free | Corn Syrup-free | Gluten-free

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Made with real, whole foods, it meets the highest standard for nutrition

  • Endorsed by US leading pediatricians and nutritionists 
  • Ingredients, vitamins & minerals to support your child’s growth and development
  • 92% whole plant ingredients (almonds, tapioca, buckwheat) 
  • Organic & non-GMO
  • Made by the cleanest process possible
  • Globally patented 

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Clean Label Status

  • A consumer driven movement, demanding a return to real food and transparency through authenticity.
  • Food products containing natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce.
  • No artificial ingredients or synthetic chemicals.

U.S. Manufacturing

  • The second full-scale commercial manufacturing run of the toddler nutrition powder product was successfully completed by the Company's U.S. manufacturing partner and packed at a co-packer plant in Nevada.
  • The terms of the U.S. manufacturing agreement have been negotiated and a formal agreement will be executed upon the receipt of final yield and cost optimization parameters.
  • The next commercial manufacturing run is booked and secured.

FDA & EU Regulatory Pathway

  • Company in conjunction with its FDA and EU consulting partners continues to progress on the regulatory pathway for an infant formula.

Health and Happiness International Holdings Limited

  • The Company's negotiations with its strategic partner, H&H Global, for distribution rights of the toddler and infant formula in France are advancing well
  • The parties are studying the target market needs, channels, and regulations, in addition to preparing a launch plan and negotiating the distribution terms.
  • Additionally, discussions regarding distribution in additional markets have also commenced.

Market Research

Results from a Broad U.S. Consumer Research Study, Including Strong Purchase Intent

Key Highlights

  • A U.S. Market Research Study of 1,858 statistically significant potential customers shows very favorable results
  • 82% of respondents indicating a favorable view of the Else product concept
  • Over 60% Purchase Intent of Else baby formula products.

Else Nutrition concluded a comprehensive U.S. customer study, conducted by Wizer, a leading market research provider. The study assessed the perceptions, needs and behavior of parents/caregivers regarding their children's nutrition, and their response to Else Nutrition product concept. The web-based survey of 1,858 prospective customers (who are the primary decision makers regarding household grocery purchases) spanned 13 major U.S. metropolitan areas, including NYC, Los Angeles, Chicago, Boston, Washington D.C., Philadelphia, Miami, San Francisco, San Diego, Seattle, and Portland OR. All surveyed have a child between the ages of 3 months to 3 years of age.


The key findings showed that:

  • Over 82% (Top 2 boxes) of respondents react favorably to the Else brand concept
  • Over 60% (Top 2 boxes) of respondents indicated positive Purchase Intent for Else's baby formula products.
  • Both metrics show significant favorability compared to benchmarks for consumer goods products.

Additionally, the study confirmed an already known market data that 40% of current U.S. infant nutrition consumers buy a specialty formulation (i.e. medical/prescribed/ milk formula including  sensitive milk formula and soy formula) for their children. Else Nutrition's baby formula is the only non-dairy non-soy veritable alternative for this massive, US$2 billion U.S. specialty formula market.1Euromonitor International, September 2018, Baby Food in the US 

The Else Edge

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Last changed at 22-Oct-2020 09:45AM by AGORACOM