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Message: 'Fortnite' streaming star Ninja lands partnership with Adidas

By: Mike Snider, USA TODAY

"Fortnite" streaming superstar Tyler “Ninja” Blevins has joined another team: Adidas.

This is the second major move recently for the professional video gamer, who earlier this month left the Twitch streaming service for the Microsoft-owned streaming platform Mixer.

"Partnering with Adidas is a chance to join a family that celebrates fellow creators at the top of their game," he said in a video posted on the Adidas website Tuesday.

There's no specific Adidas gear sporting Ninja iconography, but that won't likely be the case for long. “I can’t say specifically what is in the works with Adidas, but use your imagination," Blevins said on his Mixer stream reported tech news site The Verge.

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When he left Twitch, Blevins had more than 14 million followers on Twitch – and more than 22 million subscribers on YouTube. Blevins helped instigate a pop culture moment in March 2018 when he played 'Fortnite' online with rapper Drake. Blevins now has nearly 2 million followers on Mixer.

Blevins, who gained notoriety for his prowess playing the video game "Halo," is expanding his brand with a recently-released book "Ninja: Get Good: My Ultimate Guide to Gaming." He also was reportedly paid $1 million by Electronic Arts to play the online game "Apex Legends," according to Reuters.

Blevin's moves are just the latest escalation in the video game streaming-esports arena. Nike and K-Swiss recently made deals with esports organizations, too, as CNBC reported recently.

Source: https://www.usatoday.com/story/tech/talkingtech/2019/08/27/fortnite-star-ninja-signs-partnership-deal-adidas/2135304001/

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