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Message: Fanlogic Interactive adds Del Rio to fan VIP program

Mr. Randy Brownell reports


Fanlogic Interactive Inc. has agreed to terms for a multiyear contract to bring professional wrestler Alberto (El Patron) Del Rio and fans together through the company's fan VIP program powered by our proprietary contesting platform, Fanlogic Connect.

The VIP programs have multiple components. These include exclusive contests for members, discounts on celebrity products, exclusive communication from celebrities to members, opportunities for members to meet celebrities in VIP experiences, and discounts on hotels and other Fanlogic-network-associated brands' goods and services, all for $19.99 per year. The Fanlogic Connect platform is the central clearing house for the VIP programs, enabling Fanlogic to offer yet another exciting product.

Fanlogic's chief executive officer, Randy Brownell, commented: "It is exciting to work with a celebrity with the following of Alberto Del Rio. With over two million loyal followers and his launch of Combate Americas, we will be able to generate real excitement for Alberto and his many fans and grow the VIP program over many years. We will work with Alberto to bring his fans exclusive experiential opportunities that will create once-in-a-lifetime moments for them. We have targeted 50,000 subscribers to the VIP program in the first year."

Fanlogic and CelebYou LLC

Fanlogic and CelebYou have brought powerful strengths from each to change how brands, celebrities and fans interact, while also working to wipe out bullying. CelebYou's principal is a master of business-to-business (B2B) and business-to-consumer (B2C) marketing. Fanlogic is an innovator in the field of digital activation. By combining Fanlogic's digital activation platform and CelebYou's retail activation record, the companies look to achieve revolutionary new ways for brands, celebrities and fans to form communities while also leading the fight against bullying while globally supporting music.

The Fanlogic Connect product

Fanlogic is a brand referral platform used to drive leads, increase brand exposure and collect pertinent consumer data. Fanlogic's digital lead and sales generation success is driven through its proprietary peer-to-peer referral-based sweepstakes, loyalty programs and incentives, coupons, charitable initiatives, branded games, 50/50 lotteries and charity draws, and social daily fantasy sports and entertainment contests. Fanlogic is the creator of the Fanlogic Connect platform. Fanlogic Connect is a marketing automation platform that drives qualified traffic to on-line and physical partner destinations through promotional events, sweepstakes and reward-driven calls to action. Fanlogic Connect also increases brand exposure and collects pertinent consumer data. Fanlogic Connect provides clients the ability to monetize their social media following and grow their existing audience while gathering highly valuable demographic and behavioural information.

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