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Message: Fanlogic Interactive adds Chic Sports to VIP program

Mr. Randy Brownell reports


Fanlogic Interactive Inc., in partnership with CelebYou LLC, has agreed to terms for a multiyear contract to bring celebrities and fans together for Chic Sports Agency through the company's fan VIP program, which is powered by its proprietary contesting platform, Fanlogic Connect.

The VIP program has multiple components. These include exclusive contests for members, discounts on celebrity products, exclusive communication from celebrities to members, opportunities for members to meet celebrities in VIP experiences, and discounts on hotels and other brands' goods and services associated with the Fanlogic network.

Randy Brownell, chief executive officer of Fanlogic Interactive, commented: "Working with an established high-end management agency the calibre of Chic Sports is an honour for us at Fanlogic. We look forward to bringing fan-to-celebrity engagement to Chic Sports' top-tier celebrities. We are very pleased that two of Chic's models have already committed to VIP programs and we will be launching these in October."

Fanlogic and CelebYou LLC

Fanlogic and CelebYou have brought powerful strengths from each to change how brands, celebrities and fans interact, while also working to wipe out bullying. CelebYou's principal is a master of business-to-business (B2B) and business-to-consumer (B2C) marketing. Fanlogic is an innovator in the field of digital activation. By combining Fanlogic's digital activation platform and CelebYou's retail activation record, the companies look to achieve revolutionary new ways for brands, celebrities and fans to form communities while also leading the fight against bullying while globally supporting music.

The Fanlogic Connect product

Fanlogic is a brand referral platform used to drive leads, increase brand exposure and collect pertinent consumer data. Fanlogic's digital lead and sales generation success is driven through its proprietary peer-to-peer referral-based sweepstakes, loyalty programs and incentives, coupons, charitable initiatives, branded games, 50/50 lotteries and charity draws, and social daily fantasy sports and entertainment contests. Fanlogic is the creator of the Fanlogic Connect platform. Fanlogic Connect is a marketing automation platform that drives qualified traffic to on-line and physical partner destinations through promotional events, sweepstakes and reward-driven calls to action. Fanlogic Connect also increases brand exposure and collects pertinent consumer data. Fanlogic Connect provides clients the ability to monetize their social media following and grow their existing audience while gathering highly valuable demographic and behavioural information.

About Chic Sports Agency

Chic Sports is a full-service, fiercely innovative management firm with 20 years of experience in music, entertainment, fashion and sports. Chic Sports has carved out a niche by helping NBA (National Basketball Association) athletes and high-fashion models launch their professional careers and grow their brands by forging alternative streams of revenue. Chic Sports' clients include models Nereyda Bird, Lee Ann Roberts, Avery Rose, Valentina Rueda, Latasha Harris, Karyna Kara and Nadine Alyana.

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