1. Nielsen (NLSN:NYSE) Is The Global Data And Analytics Leader & World’s Largest Market Research Company, With Services Covering More Than 90% Of The World’s GDP & Population
$USD 6.5 Billion in revenue / 10,000+ employees / $9B MarketCap
2. Nielsen provides clients with data about
- what consumers watch
- what they buy
on a global and local basis and how those choices intersect.
3. While the Nielsen brand is most often associated with TV ratings, that comprises ~ 1/4 of biz / revenues.
4. Nielsen's Buy segment primarily helps the world's biggest CPG companies and retailers understand what consumers are buying in terms of categories, brands & products.
Aim is to measure all consumer purchases as buying behavior continues to fragment across channels and segments.
5. Nielsen Global Connect (NOW NielsenIQ) is the gold standard in retail measurement, with exceptional insights and unrivaled scale and coverage of the global CPG and retail markets.
NielsenIQ is in the process of becoming a standalone tech company with $2.7B purchase by Advent International in partnership with incoming Executive Chairman and CEO James “Jim” Peck.
As a standalone business:
- NielsenIQ is better positioned to accelerate its transformation and strengthen its market-leading position.
- Move forward as a definitive leader in the FMCG industry and usher in a new era of technological advancements and innovation.
6. Clients will rely on NielsenIQ’s industry-leading data while the company accelerates the delivery of new capabilities and refines its operations. As a trusted partner with intimate knowledge of the FMCG and retail industries NielsenIQ has the opportunity to make tough decisions, adapt to client needs and deliver innovative solutions that truly meet customers' needs.
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a ground-breaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.
Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet.
“The scope, gravity and validation of this agreement with NielsenIQ represent an incredible milestone for Loop and its shareholders,” says Rob Anson, CEO, Loop Insights. “NielsenIQ is the global leader when it comes to measurement and data analytics, as well as providing the most complete and trusted view of the market for leading CPG brands and retailers. In establishing this alliance, Loop is now on a path to achieve global enterprise scale, and has firmly put a stake in the ground as an emerging disruptive player in the world of retail data aggregation and analytics.”
