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Message: VIDEO - $FOBI Acquisition Of World’s Biggest Community Of Grocery Shoppers + Tier 1 CPG Brand Customers Is Timely As Inflation Drives Digital Coupons

VIDEO - $FOBI Acquisition Of World’s Biggest Community Of Grocery Shoppers + Tier 1 CPG Brand Customers Is Timely As Inflation Drives Digital Coupons

posted on May 12, 2022 04:41PM

FOBI AI $FOBI is a global leader in digital wallet pass technology that delivers real-time data analytics and engagement - through artificial intelligence - to drive customer engagement in stores, stadiums, arenas, hotels and other large venues around the world.   

More than just lip service, $FOBI has partnered with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries, including:

  • CheckPoint Venue Management Solution
    • Chosen For 2022 Oscars
    • Contract With Large US Stock Exchange
    • Multiple NCAA Basketball Tournaments
  • Strategic Alliance with NeilsonIQ to “Transform Retail Sector"
  • TELUS Integration Of $FOBI Data Analysis Platform In Telus Insights
  • Amazon Web Services Partner Network
  • Official technology partner to $2.7 billion All Net Resort and Arena Project In Las Vegas
  • Selected by UK’s Largest Fuel Distributor, to Deploy Loyalty Program Across the UK
  • Tier-1 Integrations With:
    • Lightspeed - Featured Partner OCTOBER ‘21 140,000 customers / $30B GTV (IRW)
    • Shopify - 1.75M customers / $120B GMV  (e-commerce)

APPLYING TECHNOLOGY TO DIGITAL COUPON ECOSYSTEM INCLUDING LARGEST CPG COMPANIES IN THE WORLD

On March 17, 2022 Fobi held a roundtable webinar with Procter & Gamble and the Coupon Bureau to present the impact of the new 8112 universal standard coupons on consumer packaged goods (cpg) brands and retailers.

What does that mean?  In layman’s terms, thanks to some incredible M&A, $FOBI has built a digital coupon and promotion ecosystem that will benefit CPGs and retailers - and generate revenue from both parties - by helping them digitally connect direct to consumers. $FOBI is currently the only company that can create 8112 coupons and deliver them across multiple touchpoints such as:

  •  Fobi’s Wallet pass platform for mobile phones
  • In Apps such as the Grocery Coupon Network (GCN) and
  • For print at home
  • …. across North America and Europe

$FOBI powered Universal Digital Coupon campaigns not only significantly improve the customer experience with dynamic and custom offerings, they also reduce coupon fraud which costs retailers and CPGs between $300-$600 million annually.

ANOTHER MAJOR ACQUISITION TO ROUND OUT THE ECOSYSTEM

Today $FOBI announced an LOI To Acquire The Intellectual Property And Assets Related To Basket, A Global Market Leading Retail Price Comparison App And Shopper Intelligence Data Platform Servicing Tier 1 Retail & CPG Brands.

THE LARGEST COMMUNITY OF GROCERY SHOPPERS IN THE WORLD

Basket is a leader in this emerging marketplace dominating grocery price comparison with several key differentiators that provide value to consumers.  Not only can consumers search for and scan the barcodes of their favorite products to create smart grocery lists, Basket can then compare prices for products across all various local stores, online e-commerce shops and delivery companies, as well as, compare the cost of the entire basket across all local, online e-commerce shops or delivery companies.  This gives consumers higher visibility into the cost of their weekly and monthly shopping carts and enables them to ensure that they never overpay for groceries again.

Given the fact that consumer inflation is at its highest levels in 50 years, hitting 8% or an extra $USD 3,900/year/household … the need for Basket couldn’t be more critical.

WHY IS THIS ACQUISITION IMPORTANT?

It is anticipated that synergies between Basket and the Qples by Fobi Grocery Coupon Network is expected to drive increased advertising revenue and higher Average Revenue Per User with coupons and promotions.   Basket is already working with Tier 1 CPG brands and retailers to provide shopper insights which will help Fobi better target these brands with the complete suite of Fobi offerings, including wallet passes.  Basket comes with numerous Tier 1 partners and revenue generating data monetization contracts including:

 

WHAT DID FOBI CEO ROB ANSON HAVE TO SAY?

“This acquisition is well timed for us as due to the current increased inflation that all North American households are facing, we have seen a very significant increase in interest and demand for activation programs from both top CPG manufacturers and consumers looking to save money on their purchases. As a result of this acquisition, we have now raised the bar in terms of shopper and CPG manufacturer expectations as we now possess the dynamic ability to provide shoppers with the best price in their local market along with further enhanced value by providing manufacturer offers and promotions.”

 

“Furthermore, this deal immediately grows our revenue streams and immediately grows our addressable audience and the amount of shopper data that we have access to. Our combined AI & Big Data capabilities will now enable a new era of personalized marketing at scale with unprecedented data analytics, and valuable insights as to campaign performance and measurement for the retail ecosystem.”

Sit back, relax and watch this powerful interview with CEO Rob Anson.

 



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