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Message: Forterra making organic soil-enrichment products available to Weed Man Franchise

Forterra making organic soil-enrichment products available to Weed Man Franchise

posted on Jan 08, 2010 12:23PM

Forterra Environmental Making its Organic Soil-Enrichment Products Available to Weed Man Franchises

	    PUSLINCH, ON, Jan. 8 /CNW/ - Forterra Environmental Corp. (TSXV: FTE), a
manufacturer, marketer, and seller of premium organic soil-enrichment products
based on worm castings, today announced that its products are being made
available to Weed Man's lawn-care franchises across Canada and the United
	    "In 2009, we successfully carried out trials with several Weed Man
franchises," said Rick Denyes, Forterra's president and chief operating
officer. "We were subsequently invited to participate in Weed Man's annual
awards convention, held in December in Orlando, Florida.
	    "We were very pleased with the interest shown at the convention by many
of Weed Man's Canadian and U.S. franchisees in our products. We have agreed to
make our granulated and pelletized worm castings products, and granulated worm
castings bridged with slow-release nitrogen readily available for purchase by
Weed Man franchises," Mr. Denyes continued.
	    "The feedback that we have received is that Forterra's products are a
natural fit with Weed Man's Nature's Touch(R) exclusive line of
organic-focused lawn-care solutions. We expect to work with franchises of Weed
Man to support their annual marketing campaigns, including providing sample
packets of pelletized castings for distribution to their existing and
potential lawn-care customers. We also will continue working with Weed Man on
further product development and marketing initiatives to help to meet their
customers' needs," Mr. Denyes said.

	    About Weed Man

	    Since its founding in 1970 in Canada, Weed Man has grown into an
international network of locally owned and operated lawn-care businesses. Its
franchisees provide lawn-care services that produce lush green lawns for
homeowners across Canada (www.weedmancanada.com), the United States
(www.weedmanusa.com), and the United Kingdom (www.weed-man.co.uk). In Canada,
Weed Man operates in all provinces with nearly 100 franchisees, about half of
which are located in Ontario.

	    About Forterra Environmental Corp.

	    Forterra manufactures, markets, and sells environmentally friendly soil
enhancers, using worm castings, which boost fertility while restoring the soil
with organic matter for sustainable, longer-term benefits, including stronger
root growth, and drought and pest resistance. Forterra products contain only
organic material. They are ideal for golf courses, sports fields, lawn care,
parks, nurseries, orchards, and vineyards. Essentially, Forterra uses red
wriggler worms to convert organic material into vermicompost or worm castings.
Worm castings contain micronutrients, which are required for healthy plant
development. Worm castings also contain microbes, which increase the rate at
which plants take up available macronutrients and micronutrients. Further
information is available on the company's website at www.forterra.com.

	    Forward-Looking Statements

	    This news release contains forward-looking statements based on current
expectations. These forward-looking statements entail various risks and
uncertainties that could cause actual results to differ materially from those
reflected in these forward-looking statements. Such statements are based on
current expectations, are subject to a number of uncertainties and risks, and
actual results may differ materially from those contained in such statements.
These uncertainties and risks include, but are not limited to, availability of
resources, competitive pressures, changes in market activity, the ability to
sign contracts with customers, the development of markets for worm castings,
its ability to breed and maintain a sufficiently large worm population, and
regulatory requirements. Risks and uncertainties about Forterra's business are
more fully discussed in the company's disclosure materials, including its
annual information form and MD&A, filed with the securities regulatory
authorities in Canada. Forterra assumes no obligation to update any
forward-looking statement or to update the reasons why actual results could
differ from such statements.

	    Neither the TSX Venture Exchange Inc. nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.

	    /For further information: Investor and Media Relations, Richard W.
Wertheim, Wertheim + Company Inc., Email: [email protected], (416)
594-1600, (416) 518-8479 (cell)/
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