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Message: Mar 22 News Release

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Futura Signs 130th Auto Dealer Agreement in Canada

Futura Signs 130th Auto Dealer Agreement in Canada

TORONTO, ONTARIO -- (Marketwire) -- 03/22/12 -- The Futura Loyalty Group Inc. (TSX VENTURE:FUT) announced today that it has signed agreements with 130 new car dealers across Canada to launch and market the company's branded rewards currency offering. Futura Loyalty has established auto dealer clients in most major markets across Canada and is continuing to expand its marketing and sales efforts within this strategic consumer category. Eleven of the most recent dealer agreements are in Quebec, the second largest dealer group market in Canada, after Ontario. Sales are also increasing in the third and fourth largest markets of Alberta and BC where 20 dealers representing various brands are located.

"We are very pleased to have hit this substantial milestone after only nine months of sales efforts and look forward to accelerating our growth momentum in the future. We have recently added a full time sales representative in BC and initialized our co-marketing operations with WD Co-Auto in Western Canada - both of which have resulted in increased sales. Moreover, we now have over six months of transactional data from our auto dealer partners that enables Futura to demonstrate the sales improvement impact of the loyalty program for dealers by providing loyalty rewards to their customers. For instance, the average service transaction amount where loyalty rewards are issued is 38% higher than the JD Power national average. These types of sales revenue performance improvements give confidence to our clients and prospective clients that our loyalty solutions deliver measureable results," said Mark Farrell, President and CEO of The Futura Loyalty Group.

About The Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian and American businesses. The company offers a suite of loyalty products and services including access to two existing branded loyalty currencies in Canada and three in the United States. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding The Futura Loyalty Group, visit www.tflg.ca.

The Futura Loyalty Group Inc.
Mark Farrell
President & CEO
[email protected]

The Futura Loyalty Group Inc.
David Campbell
Chief Financial Officer
[email protected]

Marketwire March 22, 2012 - 8:00 AM EDT
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