GameOn Entertainment Technologies Profile




Why GameOn?

GameOn Entertainment Technologies provides broadcasters, TV networks, OTT platforms, leagues, tournaments and sportsbooks with interactive, social experiences around sports, TV and live events,


Its white label solution for third parties empowers the most-watched sports and entertainment rights-owners with the world’s most innovative fan engagement technologies, making their content more engaging and social.


Key to GameOn’s appeal:

  • End-to-end build and management
  • No additional lift for internal teams
  • Less than 1-month turnaround to go live
  • driving engagement, revenue and data

This is in contrast to most fan-focused products, which leverage standard, linear features that have no meta and poor primary motivations, creating a less-than-exciting experience for fans with low engagement, retention and viewership for content owners.


What does the company do?


GameOn powers the most-watched content in the world with the most innovative fan engagement technologies. GameOn provides broadcasters, television networks, over-the-top platforms, leagues, tournaments and sports books with interactive, social experiences around sports, television and live events.


Since completing the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars in 2018, GameOn has secured white label projects with several partners in sports and entertainment.


Through its innovative predictive gaming technologies and meta-layers, including full NFT capabilities, the company bring fans closer to their favourite sports and entertainment brands and increase engagement through community, competition and rewards.


Best-in-Class Incubator Support


GameOn is a portfolio company of Victory Square Technologies (VST:CSE / VSQTF:OTC / 6F6:FWB), which builds, acquires and invests in promising start-ups, then provides the senior leadership and resources needed for fast-track growth. 

  • GameOn was purchased by V2 Games Inc, a portfolio company of VST, in December 2020. Following the asset purchase, the company was renamed GameOn Entertainment Technologies.

  • VST head Shafin Diamon Tejani sits on the GameOn board




GameOn offers solutions that are 100% programmatic, requiring no additional lift for internal teams and engineered to drive engagement, data and revenue.

The company’s products drive multiple monetization opportunities, including programmatic ads, integrated brand partnerships, increased media rights value and sales of products and collectibles.

In July, GameOn penned a partnership with NFT platform Blockparty to launch a first-of-its-kind NFT Predictor product.

By harnessing the power of non-fungible tokens (NFTs) and blockchain technology, sports and entertainment rights holders can now turn their digital collectibles into valuable assets to be collected, traded and utilized by fans via a unique predictive gaming product that brings them closer to their favorite sports, TV and live events.

The deal represents just one of many partnerships GameOn has embarked upon, following a partnership with Indian media powerhouse MX Player, U.S. giant NBCUniversal, and leading TV network Bravo. The deal with MX Player alone, for example, is protected to drive seven figures of revenue.

The Team

GameOn has a dynamic and experienced management team led by its Chief Executive Officer, Matt Bailey (Brooklyn Nets, Barclays Center), Chief Product Officer, Santi Jaramillo (Dapper Labs, NBA Top Shot, EA Sports) and Vice-President of Partnerships, Ryan Nowack (Madison Square Garden, New York Knicks, New York Rangers), as well as its Directors, J Moses (Take-Two Interactive), Shafin Tejani (Victory Square Technologies), Liz Schimel (Apple News) and Carey Dillen (YYoga).  





GameOn has a Market Cap of $27m. Its comparables (as of August 23, 2021) include:


·      Bragg Gaming Group (TSX: BRAG) – Market Cap: $315m

·      FansUnite Entertainment (CSE: FANS) – Market Cap: $115m

·      ESE Entertainment (TSXV: ESE) – Market Cap: $70m

·      Real Luck Group (TSXV: LUCK) – Market Cap: $45m




·      Raised $5.8 million CAD in March 2021

·      $4 million in the bank

·      Spending $250,000 CAD / month

·      16 months of runway (Assuming no revenue)

Financial projections




Last changed at 11-Apr-2022 01:47PM by AGORACOM-BM