I have to say this is a bit "left field"... but I will reserve comments until we hear from Bernard.
"The Agreement establishes the terms of the creation of a new Joint venture Company (“NEWCO”) owned by HPQ and EBH 2 that will market, sell and service EBH 2 systems and products in North America (Canada, Mexico, and the United States)."
BTW... The "NEWCO" needs a real name... I suggest "HPQ Derriere" because it will likely be a big gas producer :o)