VIDEO– Kidoz Hits $US 15,000,000 Revenue Record While Delivering 2.1 Billion Paid Impressions, 1.14 Billion Video Views and 650 Million Rich Media Ads
posted on Mar 01, 2023 01:44PM
Record 2023 Revenue = $15M USD
Kidoz $KIDZ $KDOZF owns the biggest mobile advertising platform for kids and families. How big? There are almost 4,000 apps around the world using Kidoz reaching over 400 MILLION kids
As a result $KIDZ is the market leader as the premier provider of safe contextual mobile advertising for kids, which can be seen with these top brands on the $KIDZ network:
TRACK RECORD OF RECORD REVENUE GROWTH SINCE 2017
Make no mistake about it $KIDZ is no flash in the pan. The Company has continually delivered record revenues as follows:
$USD 15,000,000 RECORD REVENUE IN 2022 - DESPITE GLOBAL AD SLOWDOWN
These record revenues would be an incredible result in any given year … but in 2022 $KIDZ performance was exceptional given the fact it bucked the trend in a year where the likes of Google, Meta, Snap and Warner Bros Discovery shares fall as ad woes weigh.
In addition to the record revenues $KIDZ also delivered record performance in these metrics:
4 MAJOR CATALYSTS PAINT A BRIGHT FUTURE OF GROWTH FOR $KIDZ
After such great revenue growth from 2017 - 2022 could this be the peak for $KIDZ? Absolutely not according to $KIDZ CEO Jason Williams who points to these 3 major growth catalysts:
1. BILLIONS OF $$ STILL MIGRATING FROM TV TO DIGITAL
Traditional television has already lost ~ 50% of its kids audience, who are transitioning to digital via videos and gaming. That trend is only expected to continue as traditional TV simply fails to keep up with the power and variety of digital media for kids.
As such, logic dictates that kids brands are migrating and will continue to migrate over to digital - which $KIDZ states equates to multi-billions of dollars.
As the owner of the biggest mobile advertising platform for kids and families, with almost 4,000 apps around the world using Kidoz, $KIDZ will be a natural beneficiary of this shift.
2. KIDS DIGITAL ADVERTISING MARKET GROWING RAPIDLY TO 2031
The market for kids digital advertising grew to over $US 3.54 Billion in 2022.
More importantly however, as the fastest growing segment Between 2021-2031, it is expected to increase at a compound annual growth rate (CAGR) of roughly 22% to reach $US 21 Billion
3. BILLIONS … BILLIONS … IN GOVERNMENT FINES FOR VIOLATING KIDS PRIVACY
Ever since the Facebook / Cambridge Analytica scandal of 2016 in which it was discovered that data harvested from millions of people's Facebook accounts was sold without their consent, governments around the world have come down hard on platforms and ad networks to protect private data and how kids are targeted - and the fines have been HEAVY:
$520,000,000 FTC fines Fortnite maker Epic Games $520M over children’s privacy
$400,000,000 Meta (Facebook) Fined $400 Million For Failing To Protect Kids' Privacy On Instagram
$170,000,000 Google and YouTube Were Ordered To Pay Record $170 Million for Alleged Violations of Children’s Privacy Law because the FTC and New York Attorney General alleged YouTube channels collected kids’ personal information without parental consent
$29,000,000 TikTok Faces a $29 Million Fine for Violating Children’s Privacy
As the market leader and the premier provider of safe contextual mobile advertising for kids that is already working with some of the biggest brands on the planet, $KIDZ should be a natural beneficiary of brands looking to avoid these kinds of mega fines by delivering fully compliant ad campaigns.
4. MARKET CONSOLIDATION
Is $KIDZ a potential takeover target? $KIDZ continues to build its core business but can not ignore the fact that its main competitor (SuperAwesome) bought by Epic Games In 2020 for undisclosed … which was whispered to be $US 300,000,000
$KIDZ won’t be distracted by market consolidation that is only expected to accelerate but won’t rule out the possibility either.
What did Jason Williams, Kidoz CEO have to say about these latest record results?
"Kidoz continues to extend its market leadership position as the premier provider of safe contextual mobile advertising … we continue to build and expand a robust advertising technology platform that has the capacity to scale to new heights and has the flexibility to service advertisers' needs in new and creative ways. Kidoz' reputation with leading advertisers is strong and we are building channels to larger deals than we have ever received in the past. Advertisers are looking for brand-safe media with the widest reach and Kidoz is their solution."
Watch this powerful interview with Jason Williams, Chief Executive Officer of Kidoz Inc.